Channel Marketing Manager

Responsibilities

• Partner with Sales leadership to identify marketing and enablement needs across the partner and customer lifecycle.
• Develop and maintain sales enablement materials, including training presentations, sales collateral, case studies, email templates, and other customer-facing assets.
• Support sales campaigns and targeted account initiatives with appropriate messaging, content, and marketing programs.
• Support revenue goals by enabling and creating partner marketing motions, campaigns, toolkits, and activation programs.
• Coordinate joint webinars, events, campaigns, product launches, and other co-marketing initiatives.
• Measure partner marketing activity, engagement, lead generation, pipeline contribution, and program effectiveness/attribution.
• Develop and execute CRM-based marketing programs designed to engage prospects and partners throughout their lifecycle.
• Partner with Sales to improve marketing-to-sales handoffs and lead follow-up processes.
• Identify opportunities to automate repeatable prospect and partner performance reporting, channel communications, and audience segmentation and data quality standards.
• Support go-to-market planning and execution for product launches, enhancements, and new capabilities.

Requirements

• 3–5 years of B2B marketing experience, preferably within payments, fintech, financial services, or another complex solution-based environment that utilizes partner sales methodologies.
• Experience in channel, partner, product, demand generation, CRM, sales enablement, or revenue/marketing operations.
• Experience developing sales and partner enablement materials.
• Experience with CRM and marketing automation platforms and email/lifecycle marketing programs.
• Experience working cross-functionally with Sales, Product, Partnerships, and Marketing teams.
• Must be based in the Greenwich, CT or Greater NYC area and willing to be in the office 2–3 times a week.