Channel Marketing Manager - Amazon & Retail

Responsibilities

• Formulate and manage channel marketing plans and programs, including formulate Go-To-Market strategies for Amazon across all of client's Visual Display product categories: TV, Audio and Monitors.
• Execute marketing tactics flawlessly during all product lifecycle elements while ensuring brand consistency.
• Responsible for the end-to-end online customer experience journey.
• Manage the creation of marketing assets, including digital content, social media campaigns, and promotional materials, ensuring timely delivery and adherence to quality standards
• Manage marketing strategy and spend for retail partners, evaluating campaign effectiveness while driving attainment of various marketing KPIs.
• Work with various internal teams to conduct data collections, research and insight creation to identify unique selling points for each retailer.
• Monitor campaign performance and provide actionable recommendations for optimization.
• Coordinate with external agency to ensure high-quality deliverables within budget and timeline constraints.
• Collaborate with the finance and procurement teams to prepare and submit project proposals through the internal bid management system, ensuring all documentation is accurate and aligned with budgetary and operational requirements.
• Work effectively in a team environment, at times with a limited amount of direction.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 6 years of experience in creative marketing or a similar role.
• Strong Social and Digital expertise – including mastery and optimization of tactics like PPC, Display Ads
• Excellent Microsoft office skills, including Word, Excel, PowerPoint, Outlook
• Strong communication, both written (PPT presentations) and oral skills
• The ability to work both alone or in a team environment to achieve personal and team project goals, including the completion of assignments within and exceeding established time frames.

Preferred

• Experience in the consumer electronics and Amazon Ads.
• Knowledge of SEO/SEM and social media advertising strategies.
• Proficiency in Adobe Creative Suite and other design software.
• Strong analytical skills with the ability to interpret data and drive decision-making.
• Experience managing cross-functional teams or external vendors.
• Excellent communication and presentation skills.