Casino Marketing Executive

Henderson, NV (On-site)

$85K/yr – $95K/yrSenior Level5+ years expFull time

Posted 21 hrs ago

Job Summary

Lead enterprise-wide marketing and player development to grow gaming revenue, manage multi-property teams, and align initiatives with operational and financial goals.

Own strategy development across marketing, player development, loyalty, and events.
Oversee budgeting, forecasting, and cross-property collaboration with property leaders.
Build and mentor high-performing teams while tracking ROI and customer value.

Job Description

Responsibilities

Develop and execute enterprise-wide marketing and player development strategies that drive gaming revenue and revenue growth.
Lead budgeting, forecasting, and strategic planning for all marketing and player development activities.
Lead customer acquisition, retention, loyalty, and VIP development initiatives across all properties.
Establish promotional and reinvestment strategies based on measurable financial returns and customer profitability.
Arrange, plan & execute player events & sponsorships
Analyze and optimize performance through key metrics including ROI, ROPI, theoretical win, customer lifetime value, visitation frequency, and player worth.
Oversee database marketing, CRM, loyalty programs, digital marketing, advertising, and special events.
Create integrated campaigns that leverage lodging, restaurants, fuel, entertainment, and other amenities to increase gaming visitation and guest spend.
Partner with property leaders to align marketing initiatives with operational and financial objectives.
Build, mentor, and develop high-performing marketing and player development teams.

Requirements

Degree in marketing, Business Administration, Hospitality, Gaming Management, or related field.
5+ years of progressive casino marketing and player development leadership experience.
Have familiarity with multiple casino operating systems.
Proven success driving gaming revenue growth through data-driven marketing strategies.
Extensive experience measuring promotional effectiveness and marketing ROI.
Strong knowledge of casino loyalty systems, player tracking platforms, CRM tools, and customer analytics.
Exceptional executive leadership, communication, and strategic planning skills.
Multi-property gaming experience is strongly preferred.

Salaries

Posted range

$85K/yr – $95K/yr

Taken straight from the job posting.

The middle of this range ($90K) is 29% above the median base salary for Marketing Executive roles in the United States ($70K).

Marketing Executive median pay in the United States

$70K/yr

Most pay falls between $59K and $95K. Based on 21 salaries.

See all Marketing Executive salaries See more Marketing Executive jobs

See all Atlas Gaming Group salaries

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