Campaign Marketing Manager, Customer Lifecycle

Responsibilities

• Own product-triggered emails. Design and maintain behaviour-based emails tied to how customers use STAN: onboarding milestones, feature activation, inactivity nudges, and usage-based tips.
• Run customer campaigns. Plan and launch campaigns for new features and product releases, webinars and training sessions, customer events, surveys, and renewal moments.
• Map the customer journey. Build lifecycle flows from contract signed through go-live, adoption, renewal, and expansion, and make sure every stage has the right touchpoints.
• Write and edit the copy. Subject lines, body copy, calls to action, and in-app messages, written for busy property managers and board members, in STAN's voice.
• Segment and personalize. Use product usage and account data to tailor messages by customer size, role, region, lifecycle stage, and the features they use.
• Test and optimize. Run an ongoing testing plan across subject lines, timing, content, and sequences, and apply what you learn.
• Measure impact. Track opens, clicks, activation, feature adoption, and retention signals; share monthly results and recommendations with Marketing and Customer Success.
• Keep the list healthy. Manage send frequency, suppression rules, subscription preferences, and deliverability, and keep communications compliant with CASL and CAN-SPAM.
• Partner across teams. Work with Customer Success on onboarding and at-risk accounts, with Product on release timing, and with Product Marketing on messaging, so customers get one clear, coordinated voice from STAN.
• Use AI well. Use AI tools to speed up drafting and analysis, and review every output for accuracy, tone, and brand fit.

Requirements

• 4+ years in lifecycle, customer, or campaign marketing, ideally at a B2B SaaS company.
• Hands-on experience building triggered and automated email programs in a marketing automation or customer messaging platform (for example HubSpot, Customer.io, Braze, Iterable, or Marketo).
• A track record of moving customer metrics such as activation, feature adoption, or retention through email and campaigns, with numbers to show it.
• Strong copywriting and editing skills, and the judgment to adapt tone for different audiences and moments.
• Comfort working with data: building segments, reading dashboards, and turning results into clear next steps.
• Solid grasp of email best practices, including A/B testing, deliverability, list hygiene, and consent rules such as CASL and CAN-SPAM.
• Organized and self-directed, able to run several programs and stakeholders at once in a fast-moving startup.
• Clear written and verbal communication, and an easy working style with Customer Success, Product, and Sales.

Preferred

• Experience in PropTech, property management, or another vertical SaaS market.
• Experience with in-app messaging or product tours alongside email.
• Exposure to customer marketing beyond email, such as customer newsletters, advocacy programs, case studies, or community.
• Experience setting up lifecycle programs from scratch at an early-stage company.
• Basic HTML and CSS for email template

Benefits

• - Opportunity to sell world-class, patented AI technology.
• - Comprehensive health, dental, and specialist benefits.
• - Company Macbook.
• - Free parking and shuttle service to the office.
• - Extra PTO during occasional US holidays.
• - Company events, in-office restaurant, and building-wide perks.
• - Unlimited ping pong and espresso!