Campaign Manager, Paid Search

Responsibilities

• Duties/Responsibilities: Manage, optimize, and scale Google Ads & Microsoft Ads campaigns across multiple ad types, including search, display, demand generation, PMax, standard shopping, and YouTube.
• Develop and implement advanced strategies to meet goals like ROAS, CPA, or CAC.
• Regularly run optimizations and set up experiments to ensure account growth and improved client performance.
• Manage up to 6-8 accounts or a total MRR of $40,000.
• Demonstrate advanced optimizations that lead to significant client performance improvements and budget increases.
• Ability to lead client calls and provide in-depth explanations of account performance, trends, and strategic recommendations.
• Maintain ongoing positive client relationships, establishing trust and successfully upselling clients into additional services and channels.
• Collaborate with creative teams to deliver strategies and ad copy that align with client goals, advising clients on best use of creative assets (text, static, video).
• Stay updated on industry trends, bringing new knowledge to the department and contributing to team growth.
• Provide insights on other marketing channels, including SEO, paid social, and email marketing, and assist in upselling clients on these services.

Requirements

• Advanced proficiency in Google Ads, Google Ads Editor, Google Analytics, and other digital marketing platforms.
• Ability to manage mid to high-value accounts with varying levels of ad spend and deliver measurable performance improvements.
• Understanding of digital marketing strategies and optimization techniques across various ad types.
• Strong client-facing communication skills with a proven ability to lead client calls and provide strategic insights.
• Strong analytical skills with the ability to translate data into actionable recommendations.
• Physical Requirements: Prolonged periods of sitting at a desk and working on a computer.

Benefits

• Shared Financial Success - GR0 believes strongly in equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total annual compensation for this role is market competitive with a salary range of $80,000-$90,000.
• Health and Family Benefits - GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families.
• Wi-Fi Reimbursement - All employees receive a monthly reimbursement to help cover internet expenses while working.
• Unlimited PTO - We know that rest is vital to your well-being and career success, so we give you the flexibility and trust to take it when you need it.
• Paid Holidays - Take time to celebrate and rejuvenate with 13 fully paid holidays throughout the year.
• Community Impact - GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.