Responsibilities

• Support the development and execution of integrated 360° marketing campaigns, aligning with brand objectives and business priorities.
• Help bring campaigns to life across digital, social, ecommerce, influencer, retail, experiential, and paid media channels—ensuring cohesive storytelling and consistent brand expression across every consumer touchpoint.
• Contribute to creative brief development, translating brand strategy and consumer insights into clear, inspiring direction for creative and agency partners.
• Manage day-to-day campaign execution—from briefing through asset delivery, launch, and post-campaign review—keeping timelines, budgets, and quality on track.
• Assist in managing the marketing campaign calendar, helping align key product launches, brand moments, seasonal activations, and cross-brand initiatives.
• Support 360° activation planning to amplify marketing moments, helping ensure all channels are in sync and cross-functional partners are aligned on deliverables.
• Balance multiple campaigns and brands simultaneously, prioritizing effectively in a fast-paced, dynamic environment.
• Partner closely with cross-functional teams—including integrated marketing, digital marketing, creative, and connected commerce —to ensure seamless execution and alignment of brand messaging and objectives.
• Coordinate with external agency and production partners, briefing them effectively and ensuring deliverables meet brand standards and timelines.
• Track and analyze campaign performance metrics, surfacing consumer, community, and channel insights to inform recommendations and optimizations.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in integrated marketing, campaign management, or brand marketing, with hands-on experience supporting and executing 360° campaigns from concept through execution.
• Experience executing multi-channel campaigns across digital, social, influencer, ecommerce, and retail.
• Strong understanding of the beauty industry and consumer trends; experience across multiple categories (color cosmetics, skincare, wellness) is a plus.
• Strong project management skills, with the ability to manage timelines, prioritize tasks, and juggle multiple campaigns and brands simultaneously.
• Proven experience contributing to creative briefs and working with creative and agency partners to bring campaigns to life.
• Strong analytical skills, with the ability to translate data and insights into actionable campaign optimizations.
• Excellent communication and collaboration skills, with experience working cross-functionally and supporting stakeholders across teams.
• Community-led and insight-driven brand marketer with the ability to take insights and turn them into actionable marketing plans at a rapid pace.
• Creative thinker with a passion for innovation and a willingness to take bold risks.