Responsibilities

• Own the integrated campaign strategy by collaborating with teams across brand, product marketing, demand generation, digital, content, social, creative, field marketing, and sales.
• Develop, plan, and execute full-funnel creative marketing campaigns that leverage journey mapping, content marketing, nurture programs, events, and digital tactics.
• Ensure messaging alignment by working with content marketing, product marketing, brand and sales teams to craft compelling narratives that resonate with key personas, use cases, and market priorities.
• Work closely with the creative team to develop campaign concepts and assets that enhance engagement and conversion.
• Own, plan, and execute a strategic webinar program to engage target audiences, educate prospects, and support customer education in alignment with campaign goals.
• Measure and optimize campaign performance by tracking key KPIs, identifying trends, and leveraging insights to refine strategies in partnership with analytics teams.
• Support lead generation and conversion by designing nurture programs & new lead generation programs.
• Collaborate with BDR teams to ensure efficient follow-up on campaign leads, optimizing conversion rates through targeted outreach & educate the team on new tactics/campaigns going to market.
• Align with partner marketing teams to ensure strategic integration with co-marketing efforts.

Requirements

• 5+ years of experience in campaign management, integrated marketing, demand generation, or related roles.
• Proven ability to develop and execute multi-channel marketing campaigns that drive measurable business outcomes.
• Experience working cross-functionally with product marketing, sales, creative, and digital teams to ensure campaign success.
• Strong understanding of marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM tools (e.g., Salesforce).
• Analytical mindset with expertise in campaign performance measurement, A/B testing, and funnel optimization.
• Ability to translate data insights into actionable marketing strategies.
• Strong communication and project management skills, with the ability to manage multiple priorities.
• Experience in B2B, SaaS, or technology industries is preferred.

Benefits

• Ability to work remotely, with office setup reimbursement
• Competitive salary
• Unlimited PTO
• Paid holidays and sick time
• Health, vision, and dental insurance
• Life, short and long-term disability insurance