Campaign Director, Creative

Responsibilities

• Develop the unifying big idea that ties together NBCUniversal’s full portfolio — networks, platforms, and experiences — into cohesive, client-focused campaigns.
• Serve as the strategic lead for multi-network RFPs, digesting client briefs, identifying the core insight, and shaping a single, sellable campaign narrative.
• Translate complex client objectives into clear, compelling campaign frameworks that guide collaboration across Creative, Development, and Activation teams.
• Partner with Creative Directors, Writers, Designers, and Development teams to bring the campaign concept to life for pitch presentation.
• Structure and oversee the creation of pitch materials , ensuring all elements ladder to one cohesive client story.
• Collaborate closely with the Sales organization to align campaign ideas with client goals and category strategies.
• Present campaign concepts internally and externally with confidence, clarity, and storytelling excellence.
• Once a campaign is sold, hand off to the Creative Director for execution, maintaining ownership of the idea’s integrity through transition but not production.

Requirements

• 7+ years of experience in brand strategy, creative development, or integrated campaign planning within advertising, media, or entertainment.
• Strong conceptual thinker with the ability to connect insights, creative ideas, and business goals into a single, compelling story.
• Proven track record of developing cross-platform campaign ideas that span content, digital, social, and experiential channels.
• Excellent communication, writing, and presentation skills, with the ability to translate strategy into sellable creative.
• Skilled collaborator who can lead multi-disciplinary teams through the pitch process with confidence and clarity.
• Deep understanding of branded content, partnership marketing, and how brands leverage media platforms to reach audiences.
• Ability to thrive in a fast-paced environment, managing multiple large-scale projects simultaneously.
• Passion for entertainment, culture, and the creative possibilities across NBCUniversal’s diverse portfolio.
• Hybrid : This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.