Campaign Creative Lead, Consumer

Responsibilities

• Serve as the dedicated creative leader and primary Brand + Creative partner for the Consumer Client marketing segment.
• Develop an informed creative point of view based on Consumer Client audiences, business priorities, product roadmaps, and competitive context.
• Lead creative development for Consumer Client campaigns, launches, and always-on content from brief through execution.
• Partner with marketing leaders to strengthen briefs, clarify the audience opportunity, and establish the creative ambition and quality bar.
• Develop and sell in creative concepts to marketing and business partners, clearly communicating the audience insight, strategic rationale, and creative opportunity.
• Recommend integrated campaign and content architectures that connect launches, campaigns, and ongoing programs into a coherent Consumer Client creative ecosystem.
• Develop audience-first ideas that translate product strategy and complex technologies into stories that drive engagement, memorability and discoverability.
• Drive video- and motion-led storytelling across hero films, short-form content, social, product storytelling, retail, and supporting asset systems.
• Build modular, multi-channel creative systems that adapt across paid, owned, earned, social, creator, retail, web, regional, and experiential touchpoints.
• Lead agencies and production partners toward high standards of strategic thinking, originality, craft, consistency, and channel relevance.

Preferred

• Significant creative leadership experience in-house, agency, or both.
• Strong portfolio demonstrating campaign concepting, video-led storytelling, and multi-channel execution.
• Experience with consumer technology brands and industry.
• Demonstrated ability to build work that spans launch moments and always-on content systems.
• Experience designing or evolving creative workflows in AI-enabled or generative production environments.
• Demonstrated ability to lead work across concepting, visualization, traditional and hybrid production, and scalable image and video generation.
• Strong communication skills and demonstrated ability to influence stakeholders and build support for creative recommendations.
• Experience collaborating with agencies, creators, production partners, and cross-functional marketing teams.
• Strong producing, directing, design, or art direction background and excellent storytelling instincts; copywriting ability is a plus.
• Strong point of view on creative quality and guardrails in AI-enabled environments.

Benefits

• Benefits offered are described: AMD benefits at a glance .