Campaign Creative Lead, Commercial Client

Responsibilities

• Serve as the dedicated creative leader and primary Brand + Creative partner for the Commercial Client marketing segment.
• Develop an informed creative point of view based on Commercial Client audiences, business priorities, product strategy, and market context.
• Lead creative development for Commercial Client campaigns, launches, and content programs from brief through execution.
• Partner with segment and product marketing to strengthen briefs, clarify audience needs, and establish the narrative, proof points, and quality bar at the outset.
• Recommend campaign and content architectures that connect Commercial Client initiatives across launches, brand, demand, thought leadership, and always-on programs.
• Translate complex product value propositions, technical benefits, and business messaging into clear, compelling, multi-format creative.
• Develop useful, proof-led storytelling for enterprise, IT, technical, and business audiences across the consideration journey.
• Create modular content systems spanning video, web, social, customer stories, thought leadership, paid media, sales-supporting content, and launch materials.
• Ensure that creative supports both brand-building and demand objectives while remaining coherent across the portfolio.
• Lead agencies, freelancers, and production partners toward high standards of strategic clarity, accuracy, craft, and consistency.

Preferred

• Significant creative leadership experience in-house, agency, or both.
• Strong portfolio demonstrating storytelling for complex products, services, or technology categories.
• Experience in B2B technology, enterprise, commercial, or highly technical industries.
• Demonstrated ability to create content that balances clarity, credibility, and creative quality.
• Experience designing or evolving creative workflows in AI-enabled or generative production environments.
• Demonstrated ability to lead work across concepting, visualization, traditional and hybrid production, and scalable image and video generation.
• Strong communication skills and ability to influence stakeholders.
• Experience collaborating closely with product marketing, strategy teams, and technical stakeholders.
• Experience leading work across video, digital, social, web, and campaign ecosystems.
• Strong point of view on quality and guardrails in AI-enabled environments.

Benefits

• Benefits offered are described: AMD benefits at a glance.