THE SALVATION ARMY logo
THE SALVATION ARMY

Camp Marketing and Guest Experience Director

Cherokee County, OK (On-site)

$50K/yr – $60K/yrDirector/Executive2+ years expFull time

Posted 3 days ago

Job Summary

You will own the end-to-end marketing, sales/rental development, staff recruitment, and guest experience programs for off-season rentals and camps, guiding brand, lead generation, partnerships, and post-event retention.

  • Own the marketing plan and website/update cycles
  • Manage lead generation and tours in collaboration with HR and sales
  • Drive guest experience improvements and post-event retention

Job Description

Responsibilities

  • Marketing & Promotion (30%) Build and execute an annual marketing plan for off-season rentals and retreats (digital, email, print).
  • Maintain and regularly refresh the website (availability, packages, FAQs, visuals) to accurately reflect offerings.
  • Plan and publish engaging social content; capture photo/video stories, testimonials, and case studies.
  • Develop collateral (rack cards, one-sheets, pricing guides) and maintain a light media/partner contact list.
  • Ensure brand consistency and alignment with The Salvation Army’s mission and standards.
  • Sales & Rental Development (30%) Prospect and cultivate leads (churches, schools, nonprofits, corporate retreats); manage the pipeline in a simple CRM/lead sheet.
  • Qualify inquiries, conduct tours (virtual/in-person), prepare proposals, and guide prospects to signed agreements.
  • Collaborate with the DYS/DFB on pricing, promotions, and shoulder-season packages.
  • Drive retention via post-event check-ins, re-book offers, loyalty/affiliate ideas, and targeted email follow-ups.
  • Staff Recruitment & Outreach (15%) Plan and host job/career fairs, campus visits, ministry/community outreach, conferences, and virtual info sessions.

Requirements

  • Bachelor’s degree in Marketing/Communications, Hospitality/Business, or related field OR equivalent combination of education and experience.
  • 2+ years in marketing/sales, guest services, or events (camp/retreat or hospitality setting preferred)
  • No prior HR experience required.
  • Valid drivers license
THE SALVATION ARMY logo

THE SALVATION ARMY

3.6 Glassdoor

The Salvation Army is the nation's largest direct provider of social services. Annually, we help millions overcome poverty, addiction, and spiritual and economic hardships by preaching the gospel of Jesus Christ and meeting human needs in His name without discrimination in nearly every zip code. By providing food, shelter, eviction prevention assistance, emergency disaster relief, rehabilitation, after-school and summer youth programs, spiritual enrichment, and more, The Salvation Army is doing the most good at nearly 7,000 centers of operation around the country.The Salvation Army, an international movement, is an evangelical part of the universal Christian church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.

Alexandria, Virginia, USA
38K employees (1,319 in marketing)
www.salvationarmyusa.org
45% recommend to a friend

Salaries

Posted range

$50K/yr – $60K/yr

Taken straight from the job posting.

See all THE SALVATION ARMY salaries

Funding

Total Funding
$60K
Last Raise
$10K
Grant, 8 months ago

Funding History

  • Jul 2025
    Grant • $10K
  • Jun 2023
    Grant • $50K

Traffic Signals

Monthly Visitors
1.7M
Monthly Google Ads Budget
$261.7K
Traffic Source Mix
Search
58%
Direct
34.1%
Referral
6.4%
Social
0.8%
Paid
0.6%

Headcount Trend

Current headcount: ~37.6K
THE SALVATION ARMY logo

Camp Marketing and Guest Experience Director

THE SALVATION ARMY · Cherokee County, OK · On-site