Digital Advertising Campaign Manager – Automotive

Responsibilities

• Manage day-to-day relationships across a portfolio of automotive dealership accounts, developing an understanding of each customer's goals, inventory priorities, market conditions, and business challenges
• Monitor digital advertising campaigns, evaluating performance, budget pacing, traffic, conversions, leads, and other key performance indicators
• Identify trends, investigate performance changes, and uncover the why behind the numbers
• Make appropriate campaign optimizations and recommend strategies that align with dealer objectives and business priorities
• Translate campaign data into clear, actionable insights that help customers understand performance and identify opportunities for improvement
• Proactively communicate with customers, manage requests from intake through resolution, and provide updates to ensure consistent follow-through
• Identify potential issues involving campaigns, tracking, websites, creative, targeting, or operations and coordinate with the appropriate internal teams to resolve them
• Partner with Sales to support customer satisfaction, account health, retention, and growth opportunities
• Collaborate with campaign operations, creative, analytics, product, support, and other internal partners to deliver effective solutions
• Manage competing priorities, customer requests, deadlines, and campaign responsibilities while maintaining accurate documentation

Requirements

• 2–4 years of relevant experience in digital marketing, campaign optimization, automotive advertising, agency services, or account management
• Experience supporting automotive dealerships or working in automotive advertising is strongly preferred
• Working knowledge of digital advertising concepts and performance metrics, including impressions, clicks, CPC, CTR, conversions, conversion rate, leads, budget pacing, and return on advertising investment
• Experience with platforms such as Google Ads, Microsoft Advertising, Meta Ads Manager, Google Analytics 4, Looker Studio , or comparable advertising and analytics tools is preferred
• Strong analytical and problem-solving skills, with the ability to investigate performance trends and turn data into actionable recommendations
• Excellent written and verbal communication skills, including the ability to explain campaign performance and recommendations in a clear, customer-friendly way
• Strong relationship-building skills and the ability to work effectively with customers, Sales, and cross-functional partners
• A proactive, solution-oriented approach to challenges, with the ability to investigate issues, evaluate options, and determine when additional expertise is needed
• Strong organizational and time-management skills, with the ability to manage multiple accounts, deadlines, and competing priorities
• Comfort working in an evolving environment where customer needs, advertising platforms, products, and priorities can change

Benefits

• Medical, dental, and vision coverage
• 401(k)
• Paid time off and floating holidays
• 8 paid holidays
• Professional development and ongoing learning opportunities
• Opportunities to expand your digital marketing, analytics, and automotive industry expertise
• Collaboration with experienced Sales, marketing, and campaign-management professionals
• Career development opportunities within LocaliQ and the USA TODAY Network