Responsibilities

• Assist in the planning, creation, and execution of advertising campaigns, including digital, print, broadcast, and social media, ensuring content is inclusive and resonates with target audiences
• Oversee the day-to-day management of advertising projects, ensuring timelines are met, budgets are adhered to, POs are created and managed, and goals are achieved
• Work closely with Brand Strategy and agencies to develop compelling ad creative strategy, copy, visuals, and other content that aligns with Cadillac tone of voice and brand objectives
• Support the review of inbound creative assets to ensure Brand Guidelines and Viz Identity compliance
• Conduct research to identify target audiences, market trends, and competitor activities, providing insights to inform advertising strategies
• Liaise with external vendors, such as ad agencies, printers, and production companies, to ensure smooth execution of advertising activities
• Assist the Brand Campaign Lead in managing the advertising budget, tracking expenditures, and ensuring cost-effective use of resources
• Ensure all advertising materials comply with legal standards, industry regulations, and brand visual identity guidelines
• Provide administrative support to the Advertising Manager, including scheduling meetings, preparing reports, and maintaining project documentation
• Partner with agency Project Management/Account teams, to lead the definition of deliverables and project schedules

Requirements

• Bachelor's Degree required
• 5+ years of marketing or advertising experience required
• Strong project management abilities with attention to detail and organization
• Excellent written and verbal communication skills
• Proficiency in advertising platforms, digital marketing tools, and analytics software
• Creative thinking with a strong understanding of branding and visual communication
• Ability to work collaboratively in a fast-paced environment and manage multiple priorities
• Strong analytical skills with the ability to interpret data and make data-driven decisions, coupled with a commitment to continuous learning and improvement
• Experience with both traditional and digital advertising channels

Benefits

• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.