Business Analyst - Marketing

Responsibilities

• Oversee the end-to-end budget lifecycle, including tracking spend across partner MDF, internal campaigns, and cross-pillar initiatives.
• Reconcile actual spend against forecasts to ensure accuracy, accountability, and fiscal discipline.
• Manage budget reporting processes and partner with Finance to ensure timely and accurate financial close activities.
• Partner with data and business teams to build and maintain ROI calculators, forecasting models, and financial analyses.
• Translate raw data into actionable insights that support strategic planning and executive decision-making.
• Monitor budget trends, identify risks, and recommend corrective actions as needed.
• Implement and maintain tracking mechanisms, including request trackers, cost-tracking tools, and budget dashboards, to capture estimated and actual costs.
• Provide real-time visibility into marketing investments, spend allocation, and budget utilization across teams and initiatives.
• Ensure consistency and transparency in spend reporting across all marketing pillars.
• Audit existing financial workflows to identify inefficiencies, redundancies, and opportunities for automation.

Requirements

• Completed Bachelor's Degree
• 5+ years of experience in marketing operations, business operations, or project management, with an emphasis on budget administration, financial reconciliation, financial tracking systems, and operational planning.
• Demonstrated experience managing budgets, forecasting expenditures, tracking spend, and ensuring financial accountability across multiple programs or initiatives.
• Experience developing and maintaining financial models, ROI analyses, and spend-tracking methodologies.
• Experience with financial tracking systems and tools used to manage budgets, expenses, forecasts, and reporting.

Preferred

• Experience with budgeting, project management, or business intelligence platforms.
• Experience supporting marketing organizations with partner funding programs, MDF management, campaign budgeting, or cross-functional investment planning.
• Experience building executive dashboards and reporting frameworks that drive strategic decision-making.
• Familiarity with marketing operations processes, campaign planning, and performance measurement.

Benefits

• Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.