Responsibilities

• Own a portfolio of Reality Labs' most strategic brand, IP, and talent partnerships, setting the strategy and driving it to signed, activated, and measured outcomes
• Identify and prioritize partnership opportunities that advance product, brand, and commercial goals — building the case, sizing the opportunity, and securing internal alignment
• Lead complex commercial negotiations end to end, partnering with Legal, Finance, and Business Development on structure, terms, and risk
• Design and deliver integrated activations across retail, social, events, and earned media in partnership with Product Marketing, Comms, Creative, and Media teams
• Serve as the senior day-to-day relationship owner with C-level and executive counterparts at partner organizations
• Optimize the operating model for how Reality Labs evaluates, executes, and measures partnerships — including deal frameworks, success metrics, and post-campaign readouts
• Represent partnership strategy in senior leadership forums, translating cultural and market insight into clear data-backed recommendations

Requirements

• 10+ years of experience in brand partnerships, sponsorships, entertainment marketing, business development, or integrated brand marketing
• Demonstrated track record independently originating, negotiating, and closing large-scale brand, IP, or talent partnerships
• Experience leading cross-functional programs across marketing, product, legal, finance, and creative without direct authority
• Experience influencing and communicating with executive-level stakeholders, internally and externally
• Demonstrated ability to operate with ambiguity and set direction in a new or fast-evolving product category
• Experience defining success metrics and using data to evaluate partnership performance
• Experience developing creative partnership concepts and translating them into structured strategies supported by data and analysis
• Bachelor's Degree in Business, Marketing or Creative discipline, or equivalent practical experience

Preferred

• Experience in consumer hardware, wearables, AR/VR, or a category requiring consumer education
• Experience launching a new product or brand into culture from zero
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience with global partnerships spanning multiple markets and regions
• Established relationships across the sport, music, fashion, entertainment, or gaming ecosystems