Responsibilities

• Own the day-to-day relationship with our PR agencies, helping shape strategy, identify opportunities, and maximize media coverage.
• Develop campaigns that generate excitement around product launches, founder stories, collaborations, and seasonal moments.
• Build, grow, and manage our UGC creator program to ensure a consistent pipeline of authentic, high-performing content.
• Lead and scale our affiliate program outside of TikTok Shop, building strong relationships with creators and partners who authentically love the brand.
• Identify and execute brand collaborations that introduce Poppy & Peonies to new audiences.
• Plan and execute pop-ups, launch events, community experiences, influencer events, and other brand activations from concept through execution.
• Manage celebrity, stylist, and VIP gifting initiatives while building relationships that increase brand visibility.
• Track the performance of PR, affiliate, creator, and partnership initiatives, using data to improve results continually.
• Stay ahead of trends in fashion, media, creators, and partnerships to identify new opportunities for the brand.

Requirements

• 3–5 years of experience in brand partnerships, influencer marketing, PR, experiential marketing, affiliate marketing, or a similar brand-building role.
• Experience managing external agencies or cross-functional partners.
• Strong project management skills with the ability to juggle multiple initiatives simultaneously.
• Excellent communication, relationship-building, and negotiation skills.
• Highly organized with exceptional attention to detail.
• A creative mindset paired with strong execution skills.
• Passion for fashion, social media, community building, and creating memorable brand experiences.
• Thrives in a fast-paced, entrepreneurial environment where you’re excited to roll up your sleeves and build.

Benefits

• 15 days of paid vacation
• Health benefits coverage
• $250 annual period & menstrual budget
• $1,000 annual allowance towards Poppy & Peonies product
• $400 home office setup allowance