Responsibilities

• Lead partner led marketing and go to market development by helping partners design, execute, and optimize GTM strategies aligned to shared business objectives.
• Own campaign execution from end to end, including demand generation, integrated digital programs, and coordinated partner marketing motions.
• Manage Marketing Development Funds (MDF) across assigned partners—guiding planning, approvals, agency engagement, execution, and performance measurement to maximize ROI.
• Enable partners to execute effectively by translating strategy into clear marketing plans, campaign playbooks, briefs, and enablement materials.
• Activate and manage vendor and agency ecosystems, partnering with third party agencies to deliver MDF funded campaigns at scale.
• Serve as the day to day marketing advisor for partners, leading weekly check ins, GTM planning discussions, and performance reviews.
• Drive performance reporting and optimization, partnering with clients and internal teams to track results, analyze outcomes, and refine marketing strategies.
• Support partner adoption of marketing platforms and tools, delivering training, best practices, and operational guidance to improve execution quality and speed.

Requirements

• 3+ years of hands on marketing experience, with a strong focus on partner led marketing, demand generation, or campaign execution.
• Demonstrated experience managing MDF programs, including planning, execution with agencies or vendors, and ROI measurement.
• Partner Marketing experience building and executing go to market strategies with partners or third party ecosystems.
• Background in B2B, technology, or agency environments preferred.
• Strong analytical and performance driven mindset, with comfort translating data into insights and optimizations.
• Excellent communicator who can confidently influence partners, agencies, and internal stakeholders.
• Highly organized and execution oriented, with the ability to manage multiple partners, campaigns, and timelines simultaneously.
• Proficiency in Microsoft Excel, PowerPoint, and Outlook.
• Given the regional focus of this role, experience partnering with organizations across Asia Pacific & Japan (APJ) is preferred. The ideal candidate will have demonstrated success collaborating with partners or clients in a geographically diverse, cross-cultural environment.

Benefits

• All full-time employees of The Channel Company enjoy benefit offerings such as medical, dental, vision, tele-health, disability, life insurance, health savings accounts, paid parental leave, company matched 401k, unlimited PTO, sick time, and 15 company paid holidays. At The Channel Company we truly value work/life balance, are 100% remote, and employees enjoy flexible working hours. Beyond that, we are an innovative, collaborative, and inclusive group of employees who come together to overcome challenges and achieve best-in-class results.