Brand and Marketing Specialist

Responsibilities

• Marketing Execution
• Develop and repurpose high-quality campaign content, including blog posts, website content, email campaigns, and social media
• Assist in running surveys to collect consumer feedback and producing an analysis of findings
• Support a regular cadence of marketing reporting to share performance data internally with key stakeholders
• Produce light graphic design in Canva, including social media graphics, email banners, event promotions, infographics, and branded collateral
• Project Management & Request Intake (Asana)
• Own the Asana workspace: project templates, task structure, custom fields, due dates, dashboards, and user onboarding.
• Own the shared marketing request tracker and the master marketing and sales calendar in Asana: launches, campaigns, promos, retail resets, and trade shows.
• Own the marketing request intake form and triage queue. Route every incoming request from Sales, Ecommerce, and internal stakeholders to the right owner with a due date attached and confirm receipt to the requester.
• Check every creative brief for completeness before it reaches Creative. Chase the missing information down yourself rather than passing an incomplete brief along.

Requirements

• 2–4 years of experience in marketing coordination, brand operations, or project management at a consumer brand.
• Bachelor's degree in Marketing, Business, Communications, or related field.
• Hands-on experience with a project management tool (Asana preferred; Monday.com, Wrike, Trello, or Smartsheet considered), including building projects and templates, not just completing assigned tasks.
• Hands-on experience with a digital asset management platform (Bynder preferred; Brandfolder, Widen, Canto, or similar considered).
• Working proficiency in Canva, including building from and managing brand templates.
• Proficient in SharePoint, Google Suite, Microsoft Office/Outlook, and Zoom. Comfortable in Excel or Sheets.
• Exposure to marketing dashboards or business insights tools a plus, not required.

Preferred

• Interest in consumer brands, sustainability, or outdoor/humanitarian markets a plus.