Brand Marketing Manager

Responsibilities

• Lead strategy and execution to drive enrollment for priority programs, including Oxbridge Academic Programs, across paid, owned and earned media.
• Develop full-funnel campaigns across digital, social, search, email and direct mail.
• Monitor campaign and launch performance, read the results, and adjust to improve them.
• Develop and maintain positioning, messaging frameworks and value propositions across the K-12 Individual portfolio.
• Support brand architecture and implementation as we align and simplify our brands for families.
• Conduct market, customer and competitive research to find opportunities for differentiation.
• Keep messaging consistent across web, email, digital, social and creative so families can compare programs with confidence.
• Lead go-to-market efforts from concept to delivery for new programs, products and partnerships.
• Use customer surveys, testing and feedback to validate value propositions and shape direction before launch.
• Build launch plans covering audience, messaging, content, channel activation, measurement and sales enablement.

Requirements

• 5+ years of experience in brand marketing, brand strategy, digital marketing, product or go-to-market marketing, or comparable creative agency experience.
• A track record of developing positioning and messaging that delivered measurable results.
• Experience leading cross-functional launches from strategy through in-market execution.
• Experience managing creative agencies, media partners and creative talent.
• Comfort reading data and turning results into insights, and building and presenting recommendations to senior leaders.
• Experience across paid, owned and earned channels, including digital, social and search.
• Working knowledge of SEO and organic growth, and curiosity about how AI is changing search and discovery.
• A blend of creative and analytical strengths, with strong organizational, written and verbal communication skills.

Preferred

• B2C or consumer marketing experience.
• Experience managing direct reports.
• Hands-on use of AI tools in marketing work.
• Direct mail campaign experience.
• Experience with PR, earned media or content storytelling programs.
• Experience in education, travel, hospitality or other mission-driven consumer brands, especially marketing to students, families or educators.
• Familiarity with brand measurement, web analytics and social listening tools.

Benefits

• Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
• Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
• Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
• Opportunities for paid and discounted travel
• Flexible work schedule providing on-site, remote, and hybrid office opportunities
• Encouraged participation in a wide variety of Employee Resource Groups
• Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations
• Paid parental, caregiver, and disability leave
• Team Member Discount Program
• Engaging, collaborative, and fun work environment