Brand Marketing Manager

Responsibilities

• Brand strategy and positioning • Keep each brand's positioning distinct: lab-grown (value, sustainability, modern), mined (heritage, rarity, emotion) and gemstone (color, individuality).
• Manage brand guidelines, messaging frameworks and claims compliance, including FTC jewelry guides and lab-grown disclosure language.
• Track competitors and consumer trends in each category.
• Retailer brand execution • Build retailer marketing kits: imagery, video, social content, ad templates, product copy and email assets.
• Develop in-store materials such as displays, signage, counter cards, trays, packaging and education pieces.
• Manage co-op advertising programs and approve retailer-run ads.
• Make sure the brand is shown consistently across retailer stores, websites and social channels.
• Retailer onboarding for digital strategy • Support new and existing retailers as they onboard our brands into their digital channels.
• Supply retailers with digital assets, product data, imagery and copy for their websites, e-commerce and social pages.
• Guide retailers on brand-approved digital campaigns, social content calendars, email and paid ads.

Preferred

• 4–7 years in brand or trade marketing, ideally in jewelry, luxury, fashion or CPG with a wholesale model.
• Strong project management with many brands, retailers and deadlines running at once.
• Understands diamond and gemstone basics (4Cs, lab-grown vs. natural, certifications like GIA and IGI).
• Confident presenter and trainer, able to teach retail associates and sales teams in person and virtually.
• Creative judgment for briefing and reviewing visual work.
• Comfortable with the retail calendar and B2B selling cycles.
• Travel: Domestic and International Travel necessary
• AI Systems: ChatGPT, Claude
• Jasper
• Adobe Firefly

Benefits

• Salary: $100K
• Benefits: 401K Plan, Medical Insurance, Paid Time Off