Brand Marketing Manager - Remote

Responsibilities

• Develop and execute integrated marketing plans that enhance brand equity and drive consumer engagement.
• Collaborate with internal teams and external agencies to deliver creative, media, commerce, experiential activations, social content, partnerships, and customer programming.
• Translate consumer, category, competitive, and business insights into clear marketing recommendations.
• Manage brand planning, business reviews, agency relationships, and go-to-market execution.
• Analyze marketing performance and financial data to identify growth opportunities and optimize marketing mix.
• Manage marketing budgets and recommend allocation strategies balancing short-term and long-term brand objectives.
• Lead and influence cross-functional teams including sales, distributors, retailers, and agency partners.
• Support training and development of junior brand marketers.
• Ensure all marketing touchpoints align with brand strategy and resonate with target consumers.
• Travel as required to support market activities and business needs.

Requirements

• Master's degree plus 3 years of marketing, media, or communications experience with increasing responsibility; OR
• Bachelor's degree plus 5 years of marketing, media, or communications experience with increasing responsibility; OR
• Bachelor's degree plus 4 years of Gallo Spirits or RTD marketing experience with increasing responsibility; OR
• Master's degree plus 4 years of Gallo Spirits or RTD marketing experience with increasing responsibility; OR
• High school diploma or equivalent plus 7 years of marketing, media, or communications experience with increasing responsibility.
• Experience in the RTD or Beer industry.
• Brand management experience.
• Ability to travel up to 50% to designated business locations.
• Experience managing multiple external agencies across creative, media, PR, and experiential disciplines.
• Strong analytical and financial acumen.

Benefits

• Competitive compensation package ranging from $124,800 to $187,200, with eligibility for bonuses and incentive plans.
• Medical and dental coverage options.
• 401(k) plans and profit sharing opportunities.
• Access to company holidays and paid time off.
• Pet insurance benefits.
• Employee wine shop access.
• Supportive culture focused on employee well-being.
• Additional benefits dependent on work category and location.