Brand Marketing Coordinator, MS NOW

Responsibilities

• Support the development and execution of topical promotion and cross-platform marketing campaigns for the MS NOW brand, shows, podcasts, events, election and breaking news programming, direct-to-consumer product, and digital extensions
• Collaborate with internal Creative, Production and Media teams and external agencies to project manage asset creation from briefing to delivery
• Maintain an up-to-date library of creative assets and talent photography; coordinate and distribute assets as needed to internal and external partners, including social assets via Greenfly
• Work with cross-functional stakeholders, including Programming, Digital, Social, PR, Events, Direct-to-Consumer, Audio, Sales, and Content Distribution, to ensure quality and consistency of MS NOW and show brands
• Leverage audience research and trends to strategize innovative, non-traditional ways to fuel multi-platform audience growth and brand affinity with a focus on targeting new, digital-first consumers
• Voraciously consume MS NOW content; actively identify content to leverage for promotional use
• Support MS NOW Live events, including promotional tactics, event logistics, merchandise management, and occasional travel
• Assist with organizing team activities, meetings, and presentations

Requirements

• 2+ years professional marketing experience or relevant internships
• Strong organizational skills and ability to prioritize in a fast-paced, ever-changing news environment
• Exceptional attention to detail
• A mindset that no task is too big or small
• Experience evaluating marketing creative and providing actionable feedback
• Excellent written and oral communication skills
• Avid consumer of digital and social content
• Self-motivated, creative and solution-oriented
• Passion for politics and strong grasp of news and current events
• Eager to learn and committed to educating oneself on the business and media landscape

Benefits

• Hybrid: This position has been designated as hybrid, generally contributing from the New York City office a minimum of three days per week.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, and a variety of other discounts and perks.