Brand Manager - Unpublished R&D Product

Responsibilities

• Deliver against global go-to-market strategy, translating global game experiences into clear, actionable marketing plans, briefs, and milestones that teams can execute against with confidence
• Lead execution of cross-functional campaigns end-to-end, from framing objectives and defining audiences through creative development, production, launch, and post-launch evaluation.
• Partner closely with external and internal partners such as Product, Publishing, Creative, Production, Community, Social, Comms, and Regional teams to align priorities, timelines, and execution plans across functions.
• Own the development and execution of core go-to-market tactics, including channel planning, asset development, launch sequencing, and cross-channel coordination across owned, earned, and partner surfaces.
• Serve as the accountable on-team owner for campaign rollout and tactical execution, overseeing end-to-end development of marquee moments, including briefing and alignment with external vendors and agency partners, while partnering with producers and channel owners who support day-to-day execution.
• Drive cross-functional coordination and operational rigor, maintaining sources of truth such as campaign roadmaps, timelines, creative trackers, and status updates.
• Ensure campaigns are delivered on time, on brief, and on budget, proactively identifying risks and dependencies and helping teams navigate tradeoffs.
• Support the development of scalable campaign frameworks and go-to-market processes that can evolve as the product grows into a long-term live service.
• Partner with Analytics and Insights to evaluate campaign performance, synthesize learnings, and apply optimizations to evolve the publishing playbook.

Requirements

• 4+ years of experience in brand management, product marketing, publishing, or equivalent roles, agency or in-house.
• Experience delivering integrated go-to-market campaigns from strategy through execution in fast-moving environments.
• Strong cross-functional leadership skills, with a track record of aligning multiple teams and stakeholders around shared goals.
• Exceptional organizational and project management abilities, comfortable managing complex timelines, dependencies, and deliverables.
• Demonstrated strength in execution, able to turn strategy into action and keep work moving forward with clarity and momentum.
• Experience working on live-service products or ongoing content-driven marketing programs and with first party or third party partners to land product/brand campaigns.
• Excellent communication skills, including the ability to write clear briefs, present plans, and drive alignment across partners.
• Passion for games and empathy for players.

Preferred

• Familiarity with global publishing models and working with regional or international partners.
• Experience or passion for the games industry, entertainment, or youth-culture-driven brands.

Benefits

• Our Perks
• Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our benefits pages for more information.
• At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday. If that sounds like the kind of place you want to work, we’re looking forward to your application.