Brand Manager

Responsibilities

• Player-coach leadership: Ability to balance producing day-to-day design content with design team management, that brings good production management, creative judgment, collaboration and brand insight and implementation to the team and department.
• Brand expertise: Strong knowledge of brand fundamentals, including positioning, voice, tone, visual identity systems and storytelling.
• Audience insight: Solid understanding of audience needs and behavior, and the creative briefing process.
• Fulfill brand strategy and positioning: Maintain clear brand architecture, messaging frameworks, and visual standards that reflect our mission and differentiate our hospice services and employer brand.
• Plan and execute integrated campaigns: Support annual plans and campaigns across paid, owned, and earned channels—including digital, social, web, intranet, email, print, community outreach, and events—to drive awareness, referral growth and recruitment traffic.
• Strengthen the referral and recruitment journey: Align messaging, sales enablement materials, and experiences for referral partners. Support the needs of Talent Acquisition to build employer brand and increase recruitment engagement.
• Lead visual content and storytelling: Translate sensitive topics into meaningful, engaging content across print, web, social, video and internal communications.
• Manage digital brand design: Improve branding and visual representation across tools, materials, and channels while ensuring accessibility and a clear, compassionate, engaging experience.
• Protect brand and compliance: Ensure the design and imagery of tools, materials and messages align with privacy, consent and healthcare marketing standards.
• Manage creative development: Manage creative briefs, reviews and approvals to ensure quality, consistency and timely delivery.

Requirements

• Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field, and/or 5-7 years of progressive graphic design experience, including branding, campaign planning, and content development.
• Portfolio of work showcasing knowledge of brand fundamentals, including positioning, voice, tone, visual identity systems and storytelling; and strong writing and editing skills with an audience-appropriate voice.
• Experience managing vendors or agencies and coordinating multiple stakeholders in a matrixed environment; and comfort working in a fast-growing organization.
• Comfort and experience with managing direct reports, implementing AI or other technology, and producing a high volume of day-to-day production design work.
• High attention to detail, strong project management skills and the ability to manage multiple priorities and deadlines.
• Healthcare, marketing and/or communications experience are a plus, but not required.
• Ability and experience with Microsoft Office Suite, Adobe Creative Suite and PCs required. Experience with Teams, Freshservice and Monday.com optional.