Own the brand and storytelling program for hospice, balancing leadership, brand strategy, and cross-channel campaigns to drive awareness, referrals, and recruitment while safeguarding compliance and a cohesive, accessible brand experience.

• Brand stewardship and creative leadership: uphold brand architecture, messaging frameworks, visual standards, and storytelling; ensure compliant materials.
• Campaign planning and execution: support integrated plans across digital, social, email, print, community outreach, and events to boost awareness, referrals, and recruitment traffic.
• Referral and recruitment experience optimization: align messaging with Business Development and Talent Acquisition to improve partner and candidate engagement and experiences.
• Lead visual content and storytelling: translate sensitive topics into meaningful, engaging content across print, web, social, video, and internal comms.
• Manage the digital brand experience: improve branding across tools and channels with accessible, compassionate design.
• Protect brand and compliance: ensure marketing materials align with privacy and healthcare standards; partner with compliance as needed.
• Guide creative development: lead briefs, reviews, and approvals with internal teams and external partners for quality and timely delivery.
• Use insights to optimize: analyze performance across awareness, leads, referrals, and recruitment engagement; adjust work based on data.
• Support internal brand adoption: create toolkits and training to help teams communicate consistently.
• Create and approve design content: as a working leader, produce graphics and materials for the organization.