Brand Manager

Responsibilities

• Create quarterly content plans across all channels in the media plan and omni-channel websites. Broadreach, digital, direct mail, brand.com and search
• Direct production against the content plan, managing team bandwidth and content workflow through the project management platform Asana
• Oversee creative workflow management using tools such as Asana to coordinate timelines, assign resources, track project status, and manage team bandwidth across multiple concurrent initiatives
• Review team output to ensure delivery against brand and channel strategy
• Manage all content needs for the three banners’ websites.
• Set and communicate clear priorities for the content team. Drive transparency and collaboration with IT, store operations and merchandising
• Manage and prioritize the pipeline of creative and content requests across the organization, balancing business needs, campaign timelines, and available resources to ensure efficient execution.
• Partner with cross-functional stakeholders to evaluate incoming design and content requests, establish priorities, and align deliverables with strategic marketing objectives and deadlines.
• Identify, execute and measure A/B testing opportunities to continuously optimize content and campaigns.
• Lead the team to write, edit, and revise clear, compelling copy for various marketing channels including direct mail, website, blog, social media, email marketing, in-center signage, and sales collateral

Requirements

• Bachelor’s Degree in marketing, communications, business or related field
• 2-4 years’ progressive marketing experience
• Strong leadership, coaching, and team development experience
• Strong understanding of emerging marketing trends, technologies, and integration strategies
• Strong verbal and written communication and interpersonal skills
• Strong organizational skills and attention to detail
• Strong time management skills: ability to manage multiple workloads and deadlines
• Able to meet deadlines with consistent accuracy
• Demonstrate flexibility in responding to organizational changes and business priorities
• Collaborative personality and the ability to lead within a team environment that encourages creativity and effective collaboration