Brand Manager, Nurri

Responsibilities

• Strategic & Commercial Leadership · Support the development and execution of strategic plans that drive brand growth and equity within product categories and channels. · Assist in annual planning and forecasting to inform business strategies and product roadmaps. · Identify brand-building opportunities across new products, marketing initiatives, and emerging channels. · Ensure brand strategy and execution align with Nurri’s vision and Trilliant’s commercial objectives. Sales & Go-to-Market Execution · Collaborate with Sales and Marketing teams to execute go-to-market plans that maximize retail and e-commerce performance. · Co-develop retail activation strategies and support promotional execution to drive velocity, in partnership with Sales, Creative and Brand Team. · Ensure all field marketing and sales materials reflect brand standards and reinforce positioning. Product Ownership and Innovation · Ensure product lines meet brand and consumer quality standards and expectations, in close partnership with R&D. · Collaborate across Brand, Innovation, R&D, Supply Chain/Operations and Commercialization teams to support new product development and commercialization. · Conduct competitive analysis and category research to identify consumer insights and whitespace opportunities. · Ensure new product concepts meet brand expectations and market relevance. Cross-Functional Collaboration · Translate brand strategies into executional plans that deliver on timing, quality, and brand promise. · Serve as a central liaison between Brand/Marketing, Sales, Finance and Supply Chain/Operations to ensure cross-functional alignment. · Support demand planning, packaging timelines, and product readiness in partnership with Supply Chain/Operations. Performance Tracking & Reporting · Monitor brand KPIs. including POS and panel sales, market share, penetration, repeat, distribution, consumer sentiment. Turn insights into action to drive the business forward. · Prepare and present regular performance summaries and dashboards. · Ensure reporting is cascaded to relevant stakeholders such as Finance and Sales (in partnership with Analytics), and actioned upon accordingly by the business.

Requirements

• 3+ years of experience in CPG brand management with demonstrated success leading a larger-scale Brand ($300MM+ Revenue); Strong background in brand-led product categories.
• Proven ability to operate in fast-paced environment.
• Experience working with external stakeholders, including retailers, agencies and partners.
• Exceptional leadership, communication, and stakeholder management skills.
• Bachelor’s degree required; MBA or advanced degree preferred.
• Up to 20% travel required.
• CPG experience, ideally in beverage and/or food, preferred.
• Experience managing, launching or scaling emerging brands, preferred.

Preferred

• MBA or advanced degree preferred
• CPG experience, ideally in beverage and/or food, preferred
• Experience managing, launching or scaling emerging brands, preferred

Benefits

• We offer a competitive base pay rate and comprehensive benefits package for full-time employees.