Brand Manager

Responsibilities

• Brand Strategy Implementation: Work with the CMO to implement brand strategies, ensuring alignment with business objectives and market positioning.
• Brand Roadmap: Collaborating with cross functional teams, and leveraging industry data, create a brand roadmap.
• Agency Management: Lead the efforts of all Agencies that are partnering with IJW on the success of the brand.
• Packaging: Ensure that packaging meets the needs of the product goals.
• P&L: Collaborate with Finance to ensure COGS are set up for product success.
• Campaign Execution: Manage creative marketing campaigns to drive consumer engagement and product visibility across various platforms, including digital, social media, and in-store activations.
• Product Launch Support: Manage the brand’s go-to-market strategies for new product launches, ensuring a seamless and impactful launch across all channels.
• Market Research & Consumer Insights: Conduct market research to identify trends, consumer preferences, and competitive positioning, and use these insights to inform brand strategies.
• Performance Tracking: Monitor brand performance, including sales and consumer feedback, and provide recommendations to optimize marketing efforts and improve brand awareness and loyalty.
• Collaboration: Work closely with internal teams such as sales, digital marketing, and product development, Finance, Legal, as well as external agencies and partners, to execute brand initiatives.

Requirements

• 5+ years of experience in brand management within the spirits industry.
• Proven experience developing and executing brand strategies and marketing campaigns.
• Strong understanding of consumer behavior, market trends, and brand positioning.
• Experience with digital marketing, social media, and e-commerce strategies.
• Excellent project management skills, with the ability to manage multiple priorities and meet deadlines.
• Strong communication and presentation skills, with the ability to work collaboratively across departments.
• Bachelor’s degree in marketing, Business, or a related field.

Benefits

• Competitive Benefits: Attractive salary, benefits, and perks to reward top talent.