Brand Manager Hennessy - Prestige

Responsibilities

• Strategic Business Planning: - Work with Brand Director to develop, create, plan, and execute consumer & shopper driven brand plans that maximize brand equity, revenue and profit for Hennessy Prestige Portfolio in the US market. - Develop programs that reach our target along their consumer journey to drive growth and build brand equity. - Define strategic briefs for creative agencies - based on sales feedback, market trends, consumer/shopper insights, and brand identity to develop exciting consumer and trade marketing programs. - Create exciting and compelling presentations to ensure internal and external buy-in - KPIs to track and measure program effectiveness, ensure positive ROI. - Support brand completion of commercial analytics, including monthly reporting and diagnostic assessment of the Hennessy Prestige Portfolio. - Competitive Analysis and Implications: Assist with the development of the Competition Framework by analyzing category performance, opportunities, identifying key consumer targets, innovation opportunities, and activation strategies. Brand Management & Marketing: - Steward the execution of Hennessy Prestige brand programs, in collaboration with Maison, Strategy and Business Planning, Consumer Engagement, Commercial organization, Private Client, CC&I, and Consumer Insights teams; and other key stakeholders - Develop and implement compelling commercial programs intended to drive desirability, distribution, and velocity, especially within the On Premise; motivate internal and external teams to activate programming, monitor progress and track KPIs, and provide results to internal and external stakeholders - Collaborate with the Brand Director, Prestige to manage complex campaign program timelines and deliverables across IAT (including IAT briefings, idea generation, flawless execution, program optimization and post-program measurement), ensuring collaboration and fluid communication across external partners - Collaborate with the Trade Marketing team to design and develop elevated, luxury POS materials and brand assets to drive brand strategy and leverage consumer engagement opportunities at the moment of choice. Profitability: - Partner with Finance to define, track and deliver Hennessy Prestige Portfolio brand profit goals - Manage the A&P deployment strategy on the Hennessy Prestige Portfolio, ensuring A&P spend is prioritized against business & brand objectives and managed to budget - Maintain brand A&P in MAP and oversee phasing and pacing, ensuring alignment with all reporting targets throughout the year (LE1, LE2, Landing) - Support the implementation of optimal allocation, pricing, mix, and channel strategies on Hennessy Prestige Portfolio, in collaboration with Strategy and Business Planning team, Sales team and the Hennessy Maison to maximize profit and volume growth Stakeholder Relationships: - Develop relationships with Strategy and Business Planning, Consumer Engagement, Commercial Team, CC&I Team, Corporate Communications, Finance, Legal, HR, and IT to build and maintain commitments that enable the delivery of brand priorities and objectives - Build and maintain collaborative relationships with the Hennessy Maison to ensure ongoing alignment and prioritization of U.S. specific objectives - Build and maintain successful relationships with agency business partners, distributors and other third-party stakeholders to continually ensure their commitment to delivering Hennessy brand objectives; act as key point of contact for all third-party agencies - Create strong working relationships with Regional Marketing, working in conjunction to deliver programs that meets the needs of their markets within agreed upon timelines - Establish the Hennessy Prestige Brand Marketing team as a best-in-class, solutions-oriented collaborator within the MH USA organization - Work closely with V.S and V.S.O.P Brand Teams, ensuring alignment on portfolio marketing strategy, collaborating across Masterbrand and portfolio programs, and demonstrating a ‘one team’ ethos through communication and collaboration - Foster innovation within the Brand and Commercial teams to build Hennessy salience within the competitive environment Other: - Maintain a flexible and adaptable mindset by continually evaluating, revising and responding with agility to meet rapidly evolving business needs, and perform other functions and duties as assigned - Ensure on-time delivery of all programs and tools, and sharing of relevant information with key stakeholders - Approach each project and interaction with a positive and can-do attitude

Requirements

• Bachelor’s Degrees, or MBA Degree and/or years of equivalent experience.
• 5-7 years of progressive marketing experience, preferably in the luxury consumer goods or U.S. wines and spirits industries wines/spirits, luxury, or consumer packaged goods brand marketing
• Understanding of brand strategy development in a commercial context
• Development of innovation through research and launch planning
• Strong expertise across all functions within the organization
• Experience developing and executing both ATL and BTL programs, including but not limited to media, experiential, PR, drinks strategy, trade advocacy, sampling, retail visibility, etc.
• Deep understanding of people and culture
• Experience managing agencies and third-party vendors
• Ability to successfully adapt to a variety of work styles and preferences
• Ability to manage both up and down

Preferred

• Working knowledge of French, a plus

Benefits

• Health and Wellness: medical, dental, vision, mental health support resources, fertility and family building programs.
• Financial Benefits: competitive salary, retirement savings plan (e.g., 401(k) with company match), financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage.
• Work-Life Balance: hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days and paid parental leave.
• Professional Development: opportunities for training and continuing education, tuition reimbursement.
• Employee Perks: Plum Benefits and Perkspot.