Brand Manager, Global OPI

Responsibilities

• Own the business: Understand sales trends, consumer behavior, retailer insights, and industry trends to make strategic decisions that drive business growth.
• Lead the product development of quarterly Color Themes across key product segments, from trend research and creative concept development through shade selection/look design, product design, and commercialization.
• Lead assigned Retail Innovation projects, identifying unmet consumer needs and translating insights into differentiated product concepts, features, and benefits.
• Lead pre-launch P&L and post-launch performance analysis, translating sales, retailers, and consumer insights into actionable strategies that strengthen future innovation and brand plans.
• Translate emerging color, beauty, fashion, and cultural trends into compelling product concepts that reinforce OPI’s brand equity and visual identity.
• Develop and communicate innovation briefs, project updates, and strategic recommendations to drive cross-functional alignment and decision-making.
• Partner closely with Technical Development and cross-functional teams to drive product development, ensuring initiatives meet key stage-gate milestones and ship on time.
• Collaborate with the Global Creative team, delivering clear creative briefs and establishing the visual direction, product storytelling, and design elements for assigned Color Themes and Retail Innovation projects.
• Conduct ongoing competitive analysis to identify emerging trends, new technologies, and opportunities to strengthen OPI’s position in the nail category.
• Partner with Global Trade Marketing and key markets to ensure innovation is fit for market needs and supported by strong go-to-market and activation plans.

Requirements

• 5+ years relevant work experience in Brand Marketing or Product Development preferably in the beauty or fashion industry (nail industry a plus)
• A bachelor's degree is required, and an MBA is preferred.
• Strong strategic skills and data analytic skills
• Digitally savvy with an eye for beauty and trends
• Must be a self-starter and be able to act with agility.
• Strong presentation and communication skills
• Ability to work alongside and present to senior management
• Operational discipline, attention to detail and accuracy & financial acumen.
• Driven leader with strong sense of ownership, accountability, and collaboration skills (win for the team)
• Proficient computer knowledge - MS Office (specifically Excel, PowerPoint)

Preferred

• MBA is preferred.
• Preferred knowledge and experience across core areas of brand management (global, local, media planning including digital, influencer marketing, market analysis, market research, creative feedback, P&L management, marketing plans development).

Benefits

• health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO)