Brand Manager

Responsibilities

• Brand Strategy & Integrated Marketing
• Execute integrated brand campaigns across product launches, seasonal moments, retail activations, and strategic initiatives.
• Contribute to brand positioning, storytelling, campaign concepts, and creative briefs that strengthen Javvy's identity and consumer connection.
• Manage go-to-market plans, marketing calendars, campaign timelines, and cross-functional deliverables from concept through launch.
• Product Innovation & Partnerships
• Partner with Product Development and Brand leadership to bring new products, flavors, and category extensions to market.
• Support product positioning, naming, packaging direction, consumer insights, and launch strategy.
• Help identify and execute strategic brand collaborations, licensing opportunities, and cultural partnerships.
• PR, Experiential & Brand Activations
• Partner with PR agencies and internal teams to drive brand storytelling, media opportunities, and communications initiatives.

Requirements

• 3–5+ years of experience in brand marketing, integrated marketing, or a related role, ideally within CPG or a high-growth consumer brand.
• Proven ability to independently manage campaigns, product launches, or complex cross-functional marketing initiatives.
• Strong creative instincts with an understanding of brand positioning, storytelling, and consumer marketing.
• Exceptional organizational and project management skills with meticulous attention to detail.
• Excellent communication skills and the ability to collaborate effectively across departments and with external partners.
• A proactive, solutions-oriented mindset with a strong sense of ownership and accountability.
• Comfortable navigating ambiguity, shifting priorities, and the fast pace of a growing business.
• Experience across DTC, retail, product innovation, PR, or brand partnerships is a must.
• Passion for consumer brands, food and beverage, wellness, and emerging cultural trends.

Benefits

• Competitive Salary
• 100% Company-Paid Health, Dental, Vision & Life Insurance for employees
• (Family coverage available at employee cost)
• 401(k) Retirement Plan
• Parental Leave
• Free Access to Javvy Products
• Career Growth Opportunities
• Collaborative, Fast-Paced Start-Up Environment