Brand Manager

Responsibilities

• Lead brand strategy and planning: Lead the development and execution of the Rustik brand and portfolio strategy within the Artisan category, in close partnership with senior Marketing leadership and cross-functional stakeholders. Translate brand objectives into clear annual priorities, initiatives, and execution plans.
• Own business performance: Analyze key performance indicators, including sales, market share, profitability, distribution, household penetration, and innovation performance. Identify performance drivers, opportunities, and risks and translate findings into clear action plans.
• Build Artisan category and consumer understanding: Develop a deep understanding of Artisan consumers, shoppers, customers, competitors, and category dynamics. Leverage consumer, syndicated, customer, and marketplace insights to identify opportunities for Rustik and inform both short- and long-term brand strategy.
• Drive Artisan innovation pipeline: Partner with R&D, Supply Chain, Manufacturing, Packaging, Sales, and other stakeholders to identify and develop product and packaging opportunities for Artisan, taking initiatives from ideation and consumer validation through commercialization and launch.
• Lead integrated marketing plans: Lead the development and execution of integrated marketing initiatives that bring the Artisan strategy to life across relevant consumer touchpoints, including advertising, PR, digital and social media, promotions, and in-market activation.
• Own consumer learning and validation: Lead consumer research and product validation activities for Artisan. Translate consumer feedback and research into actionable recommendations for brand strategy, innovation, product, packaging, communications, and activation.
• Lead product and competitive evaluation: Oversee product scoring and in-market product evaluation, partnering with appropriate cross-functional teams to identify opportunities to strengthen the consumer experience and competitive position.
• Drive cross-functional alignment: Serve as the key Marketing partner across strategic cross-functional teams, including Sales, R&D, Manufacturing, Packaging, Finance, Purchasing, Supply Chain, Business Units, and agency partners. Establish clear objectives, decisions, next steps, and accountability for key initiatives.
• Partner with Sales and Customer teams: Develop compelling selling stories, presentations, and go-to-market strategies that translate the brand's consumer and category strategy into relevant customer opportunities and support distribution and growth objectives.
• Support strong in-market execution: Partner with Sales, customer teams, Business Units, and other stakeholders to help ensure Artisan strategies and initiatives translate effectively into marketplace execution.

Requirements

• Bachelor’s Degree in Marketing or a related field preferred.
• A combination of education, training, and experience that results in demonstrated competency to perform the work may be substituted.
• 4–5+ years of experience; CPG experience preferred.
• Experience in social media marketing and analytics.
• Excellent organizational and written and oral communication skills.
• Strong analytical skills with the ability to generate business insights from diverse data sources and use those insights to develop compelling recommendations and selling stories.
• Computer skills and proficiency with Microsoft Word, Excel, and PowerPoint.
• Proficiency with syndicated data, such as Nielsen or Circana.
• Working knowledge of marketing plan development and execution.

Preferred

• MBA preferred

Benefits

• Comprehensive Benefits Package
• Annual Bonus Eligibility
• 401k & Company Match