Brand Experience Manager

Responsibilities

• Lead the planning, coordination, and execution of Benelli USAs major trade shows, consumer events, dealer events, and branded activations
• Build and manage an annual event and brand experience calendar that provides planning visibility, internal alignment, and execution timing
• Develop strategic event plans that connect brand objectives, product priorities, dealer engagement, consumer acquisition, and measurable business outcomes
• Serve as the primary Marketing owner for trade show logistics, show services, booth planning, event materials, deadlines, vendor coordination, and on-site execution
• Coordinate retail and dealer-facing brand experience initiatives, including POP materials, signage systems, fixtures, displays, and branded sales-support materials
• Partner with Sales to understand dealer needs, commercial priorities, account opportunities, and field feedback, then translate those needs into organized Marketing execution
• Work cross-functionally with Product, Creative, Digital, Sales, and external partners to ensure physical marketing initiatives support launch plans, campaign direction, and brand standards
• Manage vendor relationships, production timelines, estimates, deliverables, and quality control across events, displays, signage, fixtures, and branded environments
• Improve the organization, tracking, storage, reuse, and long-term planning of physical marketing assets across Benelli USA brands
• Support budget planning, forecasting, invoice tracking, reconciliation, and cost control for trade shows, events, retail displays, and physical marketing projects

Requirements

• Bachelors degree in Marketing, Communications, Business, Event Management, or a related field
• 5+ years of experience in event marketing, trade show management, experiential marketing, retail marketing, brand activation, or a related marketing role
• Proven ability to manage complex projects involving timelines, vendors, budgets, production details, and cross-functional stakeholders
• Experience supporting physical brand environments, such as trade show booths, retail displays, POP materials, signage, fixtures, dealer events, or consumer activations
• Regular and satisfactory attendance is required
• Ability to travel and work flexible hours, including occasional weekends, is required

Preferred

• CTSM certification is preferred
• Familiarity with firearms, hunting, shooting sports, outdoor products, or dealer-driven industries is preferred