Brand & Creative Manager

Responsibilities

• Assist in development, management and execution of the systemwide annual marketing calendar including promotions, LTOs and activations.
• Collaborate with the marketing team, partner properties and external agencies to execute systemwide campaigns, ensuring readiness across all consumer touchpoints.
• Analyze consumer insights and develop competitor audits to inform brand and creative strategy.
• Develop campaign briefs, plans and recaps.
• Analyze business and marketing/media performance, identify learnings and translate findings into actionable plans.
• Ensure all campaign marketing materials meet brand standards.
• Build key internal and external presentations.
• Translate brand strategy into creative direction, keeping strategy and creative teams aligned from brief through final asset delivery.
• Forecast creative needs and maintain asset planning, storage and organization.
• Own asset development, providing feedback and/or direction on creative assets.

Requirements

• 3-4 years of hands-on marketing experience with project management ownership responsibility.
• Must be an efficient project manager, organized and detail-oriented.
• Must be skilled in PowerPoint and able to present information in an organized and visual manner.
• Ability to multi-task and work effectively with a variety of tasks and business partners (both internal and external); must be able to work cross-functionally.

Preferred

• BA Degree in Business, Marketing, or related field preferred.