Brand Copywriter

Responsibilities

• Work closely with the creative team to champion the ’47 Brand voice in support of the overall marketing vision and business objectives
• Collaborate with digital marketing members on key projects to bring a strategic perspective to the creative process
• Create brand messaging for product-led storytelling that simply and strongly explains the “why” and reasons to believe in the product assortment
• Develop editorial storytelling concepts and devices to build measurable brand awareness and engagement on site and across owned channels executions that garner buy-in while netting measurable results
• Provide a range of concepts for A/B testing that deliver on creative briefs
• Embrace a data-driven approach to apply learnings and improve campaign performance
• Deliver work in an agile workflow, managing priorities and multiple projects at once
• Creative evolution- stay up to date with branding and advertising in all facets
• Write catalogue product copy for seasonal catalogues
• Lead SEO optimization for 47brand.com

Requirements

• 4 years’ experience in advertising, copywriting, or in-house creative role
• Bachelor’s degree in English, Marketing, or Communications
• Experience with consumer products brands
• Exceptional copywriting portfolio website
• Proactive in nature-ability to solve problems, even when they are not fully defined
• Ability to present creative process and sell creative ideas
• The ability to work across multiple teams and department functions
• Incredible attention to detail and superior organizational skills
• Ability to work in a fast-paced environment with tight deadlines