'47

Brand

3.2

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Company overview

'47 is an internationally recognized lifestyle brand deeply intertwined with sports, fashion, and cultural influences. Specializing in providing a wide range of headwear and apparel tailored for men, women, and children. Born in the heart of Boston, Massachusetts, in 1947 by twin brothers, Arthur and Henry D'Angelo. Fueled by their entrepreneurial spirit and love of baseball, the D'Angelos recognized an opportunity and were the founding fathers of the sports-licensed industry we know today. Their relentless dedication, keen business acumen, and unwavering passion propelled their humble street cart into an iconic global brand. Today, '47 embodies a standard of excellence, boasting partnerships with prestigious entities such as Major League Baseball, the National Basketball Association, the National Football League, the National Hockey League, NASCAR as well as affiliations with over 900 collegiate programs and numerous esteemed international football clubs. For more information please visit www.47brand.com.

Founded in 1947

Westwood, Massachusetts, USA

405 employees (96 in marketing)

www.47brand.com

52% recommend to a friend

31% positive business outlook

People

Headcount trend

Company growth over the last 12 months

Audience

Monthly website visitors

1.5M

Month over month-33.4%

Quarter over quarter+1.3%

Top sourceDirect (50.7%)

Ad budget per month$12.3K

Average search rank45.1

Traffic source mix

Direct

50.7%

39.8%

News

With a new campaign, ’47 is planting its flag as ‘The Father of All Dad Hats’

Oct 31, 2025 • Modern Retail

‘47 and Carhartt Team Up for Rugged Blacked-Out Headwear Collection

Oct 3, 2025 • stupidDOPE

’47 and Carhartt Debut Headwear Collection With Campaign Featuring Phillies Player Bryce Harper

Jul 25, 2025 • WWD

Links

www.47brand.com

Crunchbase

X (Twitter)

Glassdoor

'47 insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1947

Headquarters

Westwood, Massachusetts

Employees

201-500

7.4% growth last 12mo

Marketing team

24% of company

19 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Growing 7.4% last 12 months · More mature

Trend

2023-03-27 -> 2025-11-24

Headcount (12 months)

+7.4%

Last funding round

—

Negative news (120 days)

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

1.5M

Month over month-33.4%

Quarter over quarter+1.3%

Top sourceDirect (50.7%)

Traffic source mix

Direct

50.7%

39.8%

Competitors and search

Shows competitors and key search metrics in one view.

Main result

49 competitor sites

Search traffic: 111.2K organic clicks / 18.2K paid clicks

Organic competitors

Paid competitors

Keyword change

+4,469

Ad budget per month

$12.3K

Average search rank

45.1

Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

23.4K

12-mo growth

—

Monthly growth

+2.7%

Marketing team size

Shows saved marketing team size.

24% of the company • 19 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 96.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.2 / 5

Work-life balance

3.4 / 5

Culture

3 / 5

Diversity & inclusion

2.7 / 5

Recommend to a friend

52%

Positive business outlook

31%

News

Shows saved company news.

With a new campaign, ’47 is planting its flag as ‘The Father of All Dad Hats’

Oct 31, 2025 • Modern Retail

‘47 and Carhartt Team Up for Rugged Blacked-Out Headwear Collection

Oct 3, 2025 • stupidDOPE

’47 and Carhartt Debut Headwear Collection With Campaign Featuring Phillies Player Bryce Harper

Jul 25, 2025 • WWD

Loading insights...

'47 insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

1947

Headquarters

Westwood, Massachusetts

Employees

201-500

7.4% growth last 12mo

Marketing team

24% of company

19 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Growing 7.4% last 12 months · More mature

Trend

2023-03-27 -> 2025-11-24

Headcount (12 months)

+7.4%

Last funding round

—

Negative news (120 days)

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

1.5M

Month over month-33.4%

Quarter over quarter+1.3%

Top sourceDirect (50.7%)

Traffic source mix

Direct

50.7%

39.8%

Competitors and search

Shows competitors and key search metrics in one view.

Main result

49 competitor sites

Search traffic: 111.2K organic clicks / 18.2K paid clicks

Organic competitors

Paid competitors

Keyword change

+4,469

Ad budget per month

$12.3K

Average search rank

45.1

Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

23.4K

12-mo growth

—

Monthly growth

+2.7%

Marketing team size

Shows saved marketing team size.

24% of the company • 19 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 96.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.2 / 5

Work-life balance

3.4 / 5

Culture

3 / 5

Diversity & inclusion

2.7 / 5

Recommend to a friend

52%

Positive business outlook

31%

News

Shows saved company news.

With a new campaign, ’47 is planting its flag as ‘The Father of All Dad Hats’

Oct 31, 2025 • Modern Retail

‘47 and Carhartt Team Up for Rugged Blacked-Out Headwear Collection

Oct 3, 2025 • stupidDOPE

’47 and Carhartt Debut Headwear Collection With Campaign Featuring Phillies Player Bryce Harper

Jul 25, 2025 • WWD

'47

Copywriter

Open positions1 open marketing positions

Copywriter

Company overview

People

Headcount trend

Audience

News

Links

'47 insights

Company stability and risk

Website traffic

Competitors and search

LinkedIn followers

Marketing team size

First hire or larger team

Glassdoor ratings

News

Salaries

'47 insights

Company stability and risk

Website traffic

Competitors and search

LinkedIn followers

Marketing team size

First hire or larger team

Glassdoor ratings

News