Copywriter

Westwood, MA (On-site)

$85K/yr – $95K/yrMid Level4+ years expFull time

Posted 2 hrs ago

Job Summary

Owns and drives brand storytelling and editorial across site and channels, leading creative concepts, copy and product messaging while coordinating SEO, catalog copy, and A/B testing in collaboration with the marketing team.

  • Defines messaging strategy and supports multi-channel campaigns
  • Leads copy development and editorial concepts across product stories

Job Description

Responsibilities

  • Work closely with the creative team to champion the ’47 Brand voice in support of the overall marketing vision and business objectives
  • Collaborate with digital marketing members on key projects to bring a strategic perspective to the creative process
  • Create brand messaging for product-led storytelling that simply and strongly explains the “why” and reasons to believe in the product assortment
  • Develop editorial storytelling concepts and devices to build measurable brand awareness and engagement on site and across owned channels
  • executions that garner buy-in while netting measurable results
  • Provide a range of concepts for A/B testing that deliver on creative briefs
  • Embrace a data-driven approach to apply learnings and improve campaign performance
  • Deliver work in an agile workflow, managing priorities and multiple projects at once
  • Creative evolution- stay up to date with branding and advertising in all facets
  • Write catalogue product copy for seasonal catalogues

Requirements

  • 4 years’ experience in advertising, copywriting, or in-house creative role
  • Bachelor’s degree in English, Marketing, or Communications
  • Experience with consumer products brands
  • Exceptional copywriting portfolio website
  • Proactive in nature-ability to solve problems, even when they are not fully defined
  • Ability to present creative process and sell creative ideas
  • The ability to work across multiple teams and department functions
  • Incredible attention to detail and superior organizational skills
  • Ability to work in a fast-paced environment with tight deadlines
'47 logo

'47

3.2 Glassdoor

'47 is an internationally recognized lifestyle brand deeply intertwined with sports, fashion, and cultural influences. Specializing in providing a wide range of headwear and apparel tailored for men, women, and children. Born in the heart of Boston, Massachusetts, in 1947 by twin brothers, Arthur and Henry D'Angelo. Fueled by their entrepreneurial spirit and love of baseball, the D'Angelos recognized an opportunity and were the founding fathers of the sports-licensed industry we know today. Their relentless dedication, keen business acumen, and unwavering passion propelled their humble street cart into an iconic global brand. Today, '47 embodies a standard of excellence, boasting partnerships with prestigious entities such as Major League Baseball, the National Basketball Association, the National Football League, the National Hockey League, NASCAR as well as affiliations with over 900 collegiate programs and numerous esteemed international football clubs. For more information please visit www.47brand.com.

Founded in 1947
Westwood, Massachusetts, USA
405 employees (96 in marketing)
52% recommend to a friend
100% CEO approval

Salaries

Posted range

$85K/yr – $95K/yr

Taken straight from the job posting.

See all '47 salaries

Marketing Team

Marketing Team Size
27 (7% of company)
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$12.3K
Traffic Source Mix
Search
39.8%
Direct
50.7%
Referral
3.8%
Social
4.6%
Paid
0.9%

Headcount Trend

Current headcount: ~406

Recent News

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Copywriter

'47 · Westwood, MA · On-site