Responsibilities

• Write and edit marketing content for web, email, social media, sales enablement, events, and product marketing initiatives.
• Provide creative direction to design and video partners, ensuring visual and written content work together to support campaign strategy.
• Apply SEO best practices to content planning and execution, using SEO tools to inform structure, keywords, and optimization.
• Partner with marketing, design, digital, enterprise, and line of business teams as a strategic content voice, not just a production resource.
• Review and proofread content for accuracy, AP Style compliance, grammar, brand consistency, and legal/compliance guidelines.

Requirements

• Bachelor's degree in Communications, Journalism, English, Marketing, or a related field.
• A minimum of 6 years of B2B copywriting and content marketing experience at an agency or in an in-house corporate marketing team.
• Demonstrated experience providing creative direction or feedback on visual/creative assets.
• Working knowledge of SEO tools (e.g., Semrush) and best practices.
• Strong understanding of how content functions within the broader marketing ecosystem — brand, demand gen, and product marketing.
• Excellent communication, collaboration, and project management skills.

Preferred

• Corporate marketing experience.
• Experience with content management systems (CMS).
• Strong understanding of digital marketing best practices.
• Creative mindset with exceptional attention to detail.
• Experience working on brand marketing campaigns.