BRAND ACTIVATION & MERCHANDISING MANAGER

Responsibilities

• Activate our brand internally through people programs and externally through customer experience initiatives (WOWS)
• Use our activation toolkit and manage small-scale design projects with our professional design team for account-specific needs
• Collaborate with the Image + Style team on creative customer experience initiatives that build satisfaction, participation, and revenue
• Visit accounts regularly and support on-site teams with brand activation initiatives and client needs, including account openings (some travel by plane outside your region and state)
• Provide front-of-house and culinary support: unpack smallwares, create café diagrams, and train teams on correct café layouts
• Partner with Merchandising to share trends and new ideas with the field and establish the "look" of the front of house in step with on-site culinary teams
• Recommend fresh ideas to refresh on-site experiences and support account retention
• Develop strategies and tactics to promote existing and new locations
• Inspire units to bring Great Expectations 4 (GE4) brand standards to life
• Guide accounts in building business plans, and help teams plan, execute, and report on results

Requirements

• Passion for great food and food experiences, basic culinary and hospitality knowledge, and an interest in sustainability
• Minimum 4 years of experience in marketing, communications, or public relations, at an agency or in-house for a restaurant or foodservice operation
• BA or BS in Marketing, Communications, Public Relations, or Journalism preferred
• Very strong writing skills, with a sharp eye for grammar and spelling
• Proficiency with Microsoft Office, Jira, Canva, Adobe Acrobat, and WordPress
• Creative, strategic, and proactive in spotting and capturing growth opportunities
• Excellent interpersonal and public speaking skills, and comfort working with clients
• Organized, detail-oriented, and self-motivated, able to work independently and problem-solve
• Experience managing the design process and reading web analytics tools is a plus
• Valid driver's license (minimum Class C), and ability to travel by plane, rideshare, and rental car

Benefits

• Medical
• Dental
• Vision
• Life Insurance/ AD
• Disability Insurance
• Retirement Plan
• Paid Time Off
• Holiday Time Off (varies by site/state)
• Associate Shopping Program
• Health and Wellness Programs