Responsibilities

• Get out into Greater Boston and create original content—photos, Reels, short-form video, and stories—on location.
• Run our Instagram handles day-to-day: designing and posting Reels, carousels, stories; drafting captions; engaging with our audience positively; fielding DMs.
• Collaborate with editors and contributors to conceive and to execute social storytelling projects spun off our print magazine, including features and franchise packages (Top Restaurants, Best of Boston).
• Independently manage these projects from concept to completion.
• Post and adapt video content for Facebook and other video platforms, tailoring each piece to the format and audience.
• Own the look of the Instagram grid—maintain a consistent, on-brand visual style so the whole feed feels intentional and cohesive.
• Grow our following and reach through content people genuinely want to share.
• Partner with the sales team on paid and sponsored posts: advise on creative, make sure branded content fits our voice and visual standards, and keep the grid looking clean even with a mix of paid placements.
• Track what’s working—follower growth, reach, engagement—and use it to sharpen the content plan and posting schedules.
• Stay on top of platform trends, audio, and formats, and move quickly to adapt and act on them.

Requirements

• Proven experience running social media for a brand, publication, business, or creator—with a portfolio or accounts you can show us.

Preferred

• Knowledge of Greater Boston—its neighborhoods, scenes, and what’s happening.
• Experience with paid social or working alongside a sales/advertising team.
• Experience with Adobe applications