Book Adv. and Newsletter Specialist

Responsibilities

• DIGITAL Newsletter Planning, Curation and Execution
• Produce, manage and grow our portfolio of newsletters, on a weekly, bi-monthly and monthly basis.
• Write compelling, accurate summaries and teasers about our retail products.
• Motivate and inspire colleagues and contributors to contribute to the newsletter's blog or library or as appropriate.
• Synthesize blogs for brevity and flair in order to engage them and drive website traffic.
• Must be able to guide blog and content writers for SEO and review and edit
• Provide readers with links and calls to actions in each newsletter.
• Track and report newsletter performance metrics.
• Help manage day-to-day newsletter operations.
• Work closely with the marketing team to continuously improve on the newsletter's user experiences from signup to inbox, engagement and promotion as part of a growth effort.

Requirements

• Bachelor of Science in Communications, Writing/Journalism, Marketing or related fields.
• 1+ years of relevant professional experience.
• Excellent writing and editing skills.
• Knowledge of and ability to quickly develop proficiency in Amazon Vendor Central and other reseller portals to develop ad campaigns or promote products.
• Knowledge of and ability to quickly develop proficiency in managing list in HubSpot and Meta.
• Ability to work on a team, within a singular department or cross-departmentally; adapts quickly to changing work demands, requirements or processes.
• Experience with social media scheduling or quickly able to demonstrate proficiency in doing so.
• Experience with digital marketing and Pay-Per-Click (PPC) fundamentals or quickly able to learn and demonstrate proficiency.
• Highly organized with strong attention to detail. Able to manage multiple projects and deadlines.
• Exceptional planning, organizational, time management, attention to detail and interpersonal skills