B2B Marketing Specialist - Franchise Development

Responsibilities

• Assist Director, B2B /Franchise Development Marketing in all aspects of marketing support of Franchise Development team
• Oversee project management of all active projects, building project schedules and managing budgets
• Manage approvals of creative work product, routing through internal departments and giving feedback to external partners.
• Independently develop or update creative for digital or print franchise development marketing materials as needed
• Participate in and support weekly agency status calls and monthly executive business performance meetings
• Plan and manage trade shows & events, working with our team and the event/venue to successfully execute the event, handling all required communications and documentation
• Lead all franchise development broker marketing efforts including digital & print marketing materials and collateral to support broker events
• Develop and execute targeted email marketing for all four brands including campaign setup in the CRM system and content development
• Develop and execute weekly LinkedIn content calendar for Purpose Brands account and all four brand accounts
• Assist internal team and PR agency in facilitating earned media opportunities with franchisees for all four brands

Requirements

• Experience in a marketing or advertising department or agency, handling a variety of different projects
• Experience working with sales or development teams and/or on lead gen marketing projects a plus
• Experience with presentation preparation and email platforms, CRMs and/or Adobe Suite products a plus

Preferred

• Experience with lead generation marketing projects
• Experience with presentation preparation and email platforms, CRMs and/or Adobe Suite products
• Technical skills to execute marketing tactics and pull reporting in digital platforms (i.e., CRM, LinkedIn, etc.)