B2B Marketing Specialist

Responsibilities

• Strategy & Project Management
• Oversee the development and execution of B2B projects, such as account and broker newsletters (e.g., IAI, Healthwatch, Take Five), RFP responses, and broker/account notices.
• Collaborate with the Sales team to manage the development of B2B and B2B2C collateral, including account-specific member materials and marketing campaigns.
• Provide support for the communication of key B2B value propositions.
• Sales Enablement & Support
• Assist in the development of critical sales materials, including finalist decks, in partnership with Sales and other business partners.
• Support the sales team with the development and maintenance of online tools, such as microsites, ekits, and Benefits@Blue.
• Provide ongoing support for account executives to help meet new business growth targets and retention rates.
• Campaign Development & Execution
• Support the marketing launches for new products and services across all eligible account segments.

Requirements

• 2+ years of experience in marketing, project coordination, or a related field, with a proven ability to manage projects from concept to completion. Experience in B2B marketing and/or the healthcare industry strongly preferred.
• Demonstrated experience in developing and managing marketing materials for various channels, including web, email, and print. Skilled at translating complexity into clear and easy to understand messaging and narratives.
• Strong project management skills and a demonstrated ability to manage multiple complex projects concurrently. Must be able to get into the details with hands-on execution while also contributing strategic recommendations for projects.
• A collaborative mindset with strong communication skills suitable for working with cross-departmental teams, including senior leadership and technical stakeholders.
• Proficiency with Microsoft Office Suite, Google Suite, and Adobe Creative Suite (Photoshop, Acrobat).
• Familiarity and comfort leveraging data and analytics as well as AI to influence product marketing strategies.
• Minimum Education Requirements: High school degree or equivalent required unless otherwise noted above

Benefits

• We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and a suite of well-being benefits to eligible employees.