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Blue Cross Blue Shield of Massachusetts

Brand

Salaries

Typical salary range

$108,810 – $132,990

/ yr

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People

Marketing leadership

Summer Dembek Latif
Summer Dembek Latif
Chief Marketing Officer
At the company for 8 years
Scott Rabschnuk
Scott Rabschnuk
VP of B2B, Medicare and Compliance Marketing
At the company for 4 years 1 month
Faustino Quiros
Faustino Quiros
VP Brand, Integrated Marketing & Creative Services
At the company for 7 years 9 months
Faith Previtera
Faith Previtera
Director, Brand & Content Marketing
At the company for 6 years 3 months

Hiring activity

Open marketing jobs over time

8 open now

Headcount trend

Company growth over the last 12 months

Headcount +0.6% year over year

Audience

Monthly website visitors
327.7K
Month over month-0.8%
Quarter over quarter+7.9%
Top sourceSearch (43.4%)
Ad budget per month$51.6K
Average search rank46.4
Traffic source mix
Search
43.4%
Direct
42.4%
Referral
13.3%
Social
0.4%
Paid referral
0.4%

LinkedIn followers

Follower count and growth

Total followers

46.6K

12-mo growth

+14.4%

Monthly growth

+1.8%

News

Links

www.bluecrossma.orgLinkedInCrunchbaseX (Twitter)