2 weeks ago
Brand and Media Marketing Manager
Blue Cross Blue Shield of Massachusetts
Boston, MA (Hybrid)Full time$111K/yr – $135K/yr
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Brand and Media Marketing Manager
Boston, MA (Hybrid)
$111K/yr – $135K/yrSenior Level6+ years expFull time
Posted 2 weeks ago
Job Summary
Own and optimize global paid media campaigns and brand initiatives across channels, partnering with Brand Leadership and agency partners to translate strategy into content, production, and measurement.
- Own implementation of paid media and sponsorships across channels
- Drive performance insights and reporting with internal and external partners
Job Description
Responsibilities
- Serve as a key support role to global campaign strategy for external campaigns and internal initiatives ensuring execution aligns with and advances broader brand and campaign objectives
- Act as the voice of the member and culture, surfacing insights that create relevance and meaning with our audience across brand and media touch points
- Partner with Brand Leadership to develop brand, creative, and paid media strategies to drive the organization's marketing objectives across multiple objectives and lines of business
- Author tactical briefs based on campaign creative briefs to drive effective content development, ensuring marketing goals translate clearly to creative strategy and applying consumer insights and historical data/trends (as appropriate)
- Own the implementation and delivery of paid media, sponsorships (such as Bluebikes), and media partner relationships, acting as the primary point of accountability across channels, including strategically sound, efficient, and effective execution and launch of all deliverables
- Manage production of deliverables for paid media initiatives and 3rd party sponsorships, including local community sponsorships, driving timelines, specs, routings and approvals process
- Monitor campaign performance in collaboration with internal and external agency partners to ensure campaign effectiveness, identifying opportunities to optimize media strategy for current and future campaigns
- Work with agency partners and internal team at close of campaigns to develop comprehensive reports on marketing and media performance
- Collaborate with Marketing team members and cross-functional groups to provide brand governance, identify content opportunities and provide support for strategic business objectives
- Track competitive activity and industry trends to help guide marketing and paid media strategy development
Requirements
- Deep expertise in paid media strategy, planning, and buying, with proven ability to translate business objectives into channel and investment strategy
- Effective project management skills with the ability to manage multiple projects simultaneously, similar to running multiple client workstreams in an agency environment
- A passion for the details, and able to work proactively and effectively with light supervision
- Experience supporting the full media planning and buying process with external partners, including negotiation and optimization
- Experience supporting the development of successful integrated campaigns across paid, earned and owned channels
- Skilled at developing creative briefs that balance consumer needs with business requirements, resulting in stand-out content
- Ability to manage production of content and campaigns with producers and creative partners
- Excellent presentation skills (oral and written), with the polish and client-management instincts of an agency account supervisor
- Positive energy and interpersonal skills; a true team player who enjoys a collaborative environment
- Creative at heart with a strong cultural curiosity; deep understanding of social channels
Benefits
- We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and a suite of well-being benefits to eligible employees.
Blue Cross Blue Shield of Massachusetts
Blue Cross Blue Shield of Massachusetts is a community-focused, tax-paying, not-for-profit health plan headquartered in Boston. We have been a market leader for over 80 years, and are consistently ranked among the nation's best health plans. Our daily efforts are dedicated to effectively serving our 3 million members, and consistently offering security, stability, and peace of mind to both our members and associates. As an employer, we are committed to investing in your development and providing the necessary resources to enable your success. We are dedicated to creating an inclusive and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path. We take pride in our diverse, community-centric, wellness-focused culture and believe every member of our team deserves to enjoy a positive work-life balance.Blue Cross Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association.Blue Cross Blue Shield of Massachusetts complies with applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation or gender identity.ATTENTION: If you don’t speak English, language assistance services, free of charge, are available to you. Call Member Services at the number on your ID Card (TTY: 711).ATENCIÓN: Si habla español, tiene a su disposición servicios gratuitos de asistencia con el idioma. Llame al número de Servicio al Cliente que figura en su tarjeta de identificación (TTY: 711).ATENÇÃO: Se fala português, são-lhe disponibilizados gratuitamente serviços de assistência de idiomas. Telefone para os Serviços aos Membros, através do número no seu cartão ID (TTY: 711).
Salaries
Posted range
$111K/yr – $135K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
117 (3% of company)
Median Career Experience
20 years
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Summer Dembek Latif
Chief Marketing Officer
At the company for 7 years 11 months
Scott Rabschnuk
VP of B2B, Medicare and Compliance Marketing
At the company for 4 years
Faustino Quiros
VP Brand, Integrated Marketing & Creative Services
At the company for 7 years 8 months
Faith Previtera
Director, Brand & Content Marketing
At the company for 6 years 2 months
Traffic Signals
Monthly Visitors
327.7K
Monthly Google Ads Budget
$51.6K
Traffic Source Mix
Search
43.4%
Direct
42.4%
Referral
13.3%
Social
0.4%
Paid
0.4%
Headcount Trend
Current headcount: ~4.1K