B2B Marketing Specialist, Healthcare

Responsibilities

• Produce polished, on-brand content for a senior employer audience, including one-pagers, decks, ads, webinar slides, social graphics, emails, and landing page copy
• Coordinate paid campaigns and build sales enablement materials that help our sales team generate and close employer demand
• Own event logistics end to end for conferences and employer-facing events, including vendor coordination, shipping, registration, memberships, and sponsorships, all coordinated remotely, and keep attendees informed and set up for success
• Build, QA, and launch HubSpot campaigns, emails, and landing pages; manage lists, UTMs, and tracking; and keep CRM data clean
• Use AI tools daily to create content, light design, and copy faster and more independently, while keeping quality and brand from drifting
• Build and maintain repeatable checklists and SOPs so events and campaigns run smoothly every time
• Partner with sales, website, and outside vendors or firms to keep deliverables moving and stakeholders informed
• Manage day-to-day projects with our PR firm on press and content initiatives
• Support our content and thought-leadership pipeline on workforce and talent topics

Requirements

• 2-4 years of marketing experience in a specialist, coordinator, or associate role, ideally on a lean or in-house team
• Ability to produce polished, on-brand content in both design and copy. You might be stronger in one, but you can ship both
• Highly organized, detail-oriented, and self-sufficient. You're comfortable managing multiple projects across teams with minimal oversight
• Daily, hands-on user of AI tools in your work
• Comfortable with up to 20% travel for team time and occasional event coverage

Preferred

• HubSpot (or similar CRM) familiarity and event management experience are a plus, not required; we'll train you
• Startup experience is a plus, not required, if you bring high agency and flexibility
• A background in HR tech, talent, or healthcare workforce is a plus

Benefits

• Competitive cash and equity compensation
• Health benefits (health, dental, & vision)
• 401k matching
• Flexible PTO policy
• Opportunities to grow and perform in a fast-paced environment alongside a stellar team.