B2B Marketing Associate

Responsibilities

• Digital marketing and channels
• Manage and publish content across the company’s B2B social channels, including LinkedIn, X, and YouTube.
• Keep the company website current and coordinate updates with internal or external partners.
• Use Google Analytics to monitor website traffic and engagement, prepare basic performance reports, and identify opportunities to improve content and user experience.
• Coordinate a consistent brand voice and messaging across digital channels.
• Help plan and coordinate trade shows, conferences, and other marketing events.
• Manage event details such as registration, materials, shipping, schedules, and vendor coordination.
• Attend events as a company representative, help set up the booth or event space, and engage with attendees.
• Track event follow-ups and summarize results, leads, and lessons learned.
• Prepare and maintain product demo environments for customer meetings, trade shows, and marketing events.

Requirements

• 1–3 years of experience in B2B marketing, marketing coordination, or related role.
• Experience creating or coordinating content for LinkedIn and other social media channels.
• Familiarity with website content updates and Google Analytics.
• Strong organization and project coordination skills, with attention to detail.
• Clear written and verbal communication skills.
• Comfortable attending industry events and representing the company.
• Able to manage multiple tasks and deadlines in a small, fast-moving team.
• Frequent domestic and international travel is required.

Preferred

• Experience supporting trade shows, conferences, or field marketing events.
• Experience in a B2B technology, AI and robotics, or startup environment.
• Hands-on experience using AI tools to support marketing work, such as content development, research, workflow support, or performance analysis.
• Familiarity with basic video publishing or YouTube channel management.
• Experience coordinating product demos or customer-facing materials.