B2B Marketing Manager, Content & Social

Responsibilities

• Build and manage an always-on B2B content calendar across priority themes, verticals, campaigns, and moments.
• Develop social-first content formats and original content franchises that make Square more visible and relevant in key categories.
• Create content programs that bring Square’s industry POV, customer stories, partner stories, product narratives, and market insights to life.
• Identify opportunities to tell stronger stories across priority verticals, including restaurants, retail, services, and other key business categories.
• Develop thought leadership content that helps Square participate in timely industry and business conversations.
• Support customer storytelling and case study efforts by shaping strong story angles and adapting them into social-first formats.
• Translate business priorities into clear content concepts, briefs, series, and distribution plans.
• Use AI tools and workflows to support content development, including research, ideation, content mapping, repurposing, versioning, briefing, and production planning.
• Build repeatable AI-assisted workflows that help the team move from insight to content more efficiently while maintaining accuracy, brand quality, and human judgment.
• Partner with Partner Marketing, Sales, Comms, Creative, Brand, and Social to identify moments, shape narratives, and produce content.

Requirements

• 6+ years of experience developing B2B content, social content, integrated campaigns, thought leadership, or content marketing programs.
• A strong understanding of social-first content, especially for LinkedIn and other platforms where business audiences spend time.
• Experience turning complex business topics into clear, compelling content for professional audiences.
• Strong instincts for content formats, storytelling, hooks, pacing, and audience relevance.
• Experience building or managing content calendars, campaigns, series, or always-on programming.
• Experience using AI tools to improve content workflows, speed up content development, or scale content across formats and channels.
• Strong judgment around where AI can add leverage and where human strategy, creativity, taste, and review are essential.
• Strong project management skills, with the ability to move work from idea to brief to execution.
• Experience working cross-functionally with marketing, creative, communications, sales, product, or external partners.
• Good judgment around brand voice, accuracy, approvals, and business context.

Preferred

• Experience in B2B technology, fintech, commerce, SaaS, restaurants, retail, services, or another business-focused category.
• Experience developing executive thought leadership, industry POV content, category campaigns, or recurring content series.
• Experience with customer storytelling, case studies, partner marketing, or sales-supporting content.
• Familiarity with social analytics, content performance reporting, and optimization.
• Experience producing short-form video, event content, interview-based content, or multi-format social campaigns.
• Experience managing agencies, freelancers, creators, or production partners.
• Experience building AI-assisted content systems, prompt libraries, research workflows, repurposing engines, or content operations processes.

Benefits

• Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering.