Responsibilities

• Own end-to-end paid media execution across social, CTV, programmatic display, YouTube, trade publications and other emerging platforms
• Manage a significant paid media budget, audience targeting, bid optimization, spend forecasting, A/B testing, and performance reporting aligned to pipeline goals
• Build and execute integrated, full-funnel paid and owned media campaigns across the buyer's journey — from awareness through MQL conversion — aligned to defined ICP segments and pipeline targets, in collaboration with revenue Ops
• Contribute to and execute ABM campaign strategy, managing audience segmentation, UTM tracking, attribution measurement, and personalized messaging for high-priority account lists in partnership with Sales
• Own and manage the IPN organic social presence across LinkedIn, establishing the channel as a proactive demand driver and lead generation vehicle to directly support sales and revenue growth targets
• Support event marketing for major industry conferences, executing pre-event, live, and post-event strategy across different media channels
• Cross-Functional Alignment Coordinate closely with Creative, Corp Comms, and Sales to ensure channel alignment and consistent GTM messaging
• Measure and report on campaign performance across paid and owned channels using Demandbase, HubSpot, Salesforce, and LinkedIn Campaign Manager, delivering actionable insights to stakeholders
• Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency & A good idea can come from anywhere

Requirements

• 3-5 years of experience in B2B integrated marketing, demand generation, or digital marketing
• Proven hands-on experience managing paid media campaigns (LinkedIn Campaign Manager, Meta, Google) including budget management, audience targeting, bid optimization, and A/B testing
• Familiarity with HubSpot and Salesforce, with a solid understanding of UTM tracking and attribution measurement across channels
• Track record of building campaigns across the buyer's journey that map to MQL and pipeline targets and align to ICP segments
• Ability to interpret cross-channel performance data and translate it into actionable insights for senior stakeholders
• Demonstrated success partnering closely with Sales, Revenue Ops, and Creative to deliver coordinated campaigns
• Strong writing and content skills across social, email, articles, and landing pages, with an eye for GTM message alignment
• Experience evaluating, piloting, or building AI tooling for marketing workflows and writing business cases for new technology adoption
• Experience supporting marketing for major industry conferences across paid, organic, email, and web channels

Benefits

• competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match
• Denver office perks include paid parking, snacks, and occasional meals