Associate Director, Integrated Marketing

Jersey City, NJ (Remote)

$110K/yr – $125K/yrSenior Level5+ years expFull time

Posted 7 days ago

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Job Summary

Own the strategy and creative ideation for Forbes Integrated Marketing campaigns, from pre-sale proposals to cross platform storytelling, collaborating across teams to turn ideas into compelling client ready formats.

  • Lead strategy and concept development for cross-platform initiatives
  • Build persuasive proposals and presentations for partner opportunities

Job Description

Responsibilities

  • Lead as a strategic partner in the strategy and creative ideation for our Integrated Marketing initiatives on Forbes – ideating cross-platform opportunities that come to life through editorial initiatives, powerful custom content, events, social, video, print, etc.
  • Multi-task and collaborate closely with cross-functional teams - sales, account management, content, design, events and social - to own the pre-sale marketing process for partner proposals (RFPs and proactive opportunities)
  • Create engaging presentations that clearly communicate program ideas for our most valued clients. Day-to-day responsibilities involve brainstorms, setting strategy, creative concept ideation, gathering insights and crafting a narrative to support ideas, proposal/presentation deliverable creation in support of the team and for your own projects, and as needed, presentation of the concept
  • Ability to marry creative ideas that are timely and resonant with partner brands’ KPIs and business objectives to drive tangible value for their business and/or thought leadership and to communicate Forbes’ unique value as a leading media partner
  • Collaborate with other marketers and provide proposal support for larger scale strategic proposals
  • Create proactive materials (category decks, sell sheets, general presentations) and ideas across categories that position our team as best-in-class ideators who are on the pulse of our top clients’ needs
  • Identify new and innovative partnership opportunities and unique storytelling formats that help brands’ reach our influential audiences where they are

Requirements

  • 5-7 years of marketing or brand strategy experience creating custom ideas and developing proposals; strong PowerPoint skills and an appreciation for design to enhance your ideas and deliverables are a must
  • Exceptional communication skills – written and verbal
  • Proven experience as a skillful multi-tasker with the aptitude to navigate proposal work for clients representing diverse industries with multiple deadlines
  • Ability to influence as an empathetic team player who is eager to develop strong internal and external relationships to establish trust in your creative thinking
  • Strong business acumen with a natural ability to anticipate needs, innovate and excel in a fast-paced sales environment that requires a solution-oriented approach with attention to detail
  • Executive presence and comfortability working closely with and presenting to clients and/or agency partners
  • Previous experience ideating cross-platform pitches that extend to custom content, digital, social, video, and events strongly preferred
  • An entrepreneurial spirit in line with the Forbes brand
  • Proposal samples that showcase your ‘best of’ proposals that highlight the strength of your writing and design
Forbes logo

Forbes

3.6 Glassdoor

Forbes Media is a global media, branding and technology company, with a focus on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes, Forbes Asia, and Forbes Europe magazines as well as Forbes.com. The Forbes brand today reaches more than 94 million people worldwide with its business message each month through its magazines and 37 licensed local editions around the globe, Forbes.com, TV, conferences, research, social and mobile platforms. Forbes Media’s brand extensions include conferences, real estate, education, financial services, and technology license agreements. Forbes is an equal opportunity employer.

Founded in 1917
Jersey City, New Jersey, USA
9.9K employees (2,575 in marketing)
71% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
75.4M
Monthly Google Ads Budget
$36.4M
Traffic Source Mix
Search
65%
Direct
28.1%
Referral
3.7%
Social
2.7%
Paid
0.4%

Headcount Trend

Current headcount: ~9.9K

Marketing Team

Marketing Team Size
2,274 (23% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$200M
Last Raise
$200M
Corporate Round, 4 years ago

Funding History

  • Feb 2022
    Corporate Round • $200M

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